ALM Communications

Beth Fisher (befisher@wade.iowa-city.lib.ia.us)
Wed, 20 Mar 1996 09:11:26 -0600 (CST)

Recently we received an oddly written letter from someone calling
themselves ALM Communications announcing the formation of the "Videotape
Information Alliance". After a little checking it appears that ALM is a
public relations organization working for/with the people at RTI in
Chicago (they have access to the RTI customer database, but our letter
came addressed to one of my part time techs - but referred to him as the
library director... he was thrilled to know about his raise).

I'm not exactly sure what they intend to do with the Video Alliance, but
after reading the letter over it appears to be an oddly designed
marketing ploy.

Has anyone else received this mailing?

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"Information is not information unless it is shared"

Beth Fisher, AV Librarian befisher@wade.iowa-city.lib.ia.us
Iowa City Public Library
123 S. Linn St. phone: 319/356-5200
Iowa City, IA 52240 fax: 319/356-5494
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