Re: [Videolib] Fox and Paramount New Policy - Retail vs. Rental DVDs

From: Hsi, Yuan Shang <>
Date: Thu Nov 19 2009 - 09:26:32 PST

FYI -- corrections


We are to verify with MWT.





Yuan-shang Constance Hsi

Coordinator, Catalog Division

Queens Library

89-11 Merrick Blvd., Jamaica, NY 11432

PH 718 990-0730 FX 718 990-8566

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[] On Behalf Of Danielle
Sent: Thursday, November 19, 2009 12:23 PM
Subject: Re: [Videolib] Fox and Paramount New Policy - Retail vs. Rental


Correction: I meant Fox is not allowing libraries to purchase retail

On Thu, Nov 19, 2009 at 10:05 AM, Danielle Phillips
<> wrote:

I know we had this discussion already, but this is new information from
my B&T rep. As stated earlier, Fox is not allowing libraries to
purchase rental ready editions and as had been predicted, rental readies
will be going out of print.


---------- Forwarded message ----------

Hello Everyone:

Here is some important information regarding new release DVDs:

Fox/MGM and Paramount are producing two editions of selected theatrical
DVDs, a rental version (for rental stores and libraries) and a retail
version (for the consumer market such as Best Buy, Wal-Mart). To
complicate this, there are some variations between the studios on how
they market their rental and retail editions that are causing confusion.

When two versions of a title are being released, we will only display
the rental version in TS3 and BTLOL. You will see "Rental Ready" in the
title field. In addition, " Rental Ready " is listed in the Attributes.
Rental copies are supplied from the studio without shrink-wrap.

Fox/MGM: The new Fox policy requires distributors to sell the retail
version to retail outlets only. Both editions will be released on the
same day and the prices are the same. The rental version will not
contain the bonus features or digital disc.

We will offer the Fox rental versions up to 60 days after street date.
After 60 days following street date, these titles will no longer be
available from Baker & Taylor.

Baker & Taylor is complying with Fox's policy and we are not displaying
or selling the retail edition to our library customers.

Paramount: This studio has no restrictions on ordering either the
rental or retail editions. However, the rental version will release
about six to eight weeks earlier than the retail edition. The rental
version, which may or may not contain the bonus features, is about
$12.00 higher than the retail version. If you would like the earlier
released rental version, please get your orders in by the pre-order
date. Once the street date for the rental version has passed, we will
display the retail version on our Websites and it will be available to
all markets. The status on the rental version will then be

The big advantage with Paramount is that libraries will be able to offer
these titles to your patrons four to eight weeks before they are
available in retail outlets, such as Best Buy, Wal-Mart, Target, etc.
The only competition, in the weeks prior to release of the retail
version will be video rental stores, NetFlix, and the like.

At this time, we don't know if other studios will follow suit. Please
let us know if you have any questions.




Warm regards,





Jane Herb

Public Library Sales Consultant

Arizona, Southern California, Southern Nevada, and Utah

Baker & Taylor

800-775-7930 ext. 1450 msg

704-236-7492 cell

702-925-0942 fax <>


Danielle Phillips
Danielle Phillips

VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition,bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors.
Received on Thu Nov 19 09:27:48 2009

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