Re: [Videolib] Fox and Paramount New Policy - Retail vs. Rental DVDs

From: Danielle Phillips <danilphillips@gmail.com>
Date: Thu Nov 19 2009 - 09:22:48 PST

Correction: I meant Fox is not allowing libraries to purchase retail
editions.

On Thu, Nov 19, 2009 at 10:05 AM, Danielle Phillips <danilphillips@gmail.com
> wrote:

> I know we had this discussion already, but this is new information from my
> B&T rep. As stated earlier, Fox *is not *allowing libraries to purchase
> rental ready editions and as had been predicted, rental readies will be
> going out of print.
>
>
>
> ---------- Forwarded message ----------
> Hello Everyone:
>
> Here is some important information regarding new release DVDs:
>
> Fox/MGM and Paramount are producing two editions of selected theatrical
> DVDs, a rental version (for rental stores and libraries) and a retail
> version (for the consumer market such as Best Buy, Wal-Mart). To complicate
> this, there are some variations between the studios on how they market their
> rental and retail editions that are causing confusion.
>
> When two versions of a title are being released, we will only display the
> rental version in TS3 and BTLOL. You will see *"Rental Ready” *in the
> title field.* *In addition, " *Rental Ready* " is listed in the
> Attributes. Rental copies are supplied from the studio without
> shrink-wrap.
>
> *Fox/MGM:* The new Fox policy requires distributors to sell the retail
> version to retail outlets only. Both editions will be released on the same
> day and the prices are the same. The rental version will not contain the
> bonus features or digital disc.
>
> We will offer the Fox rental versions up to 60 days after street date. After
> 60 days following street date, these titles will no longer be available from
> Baker & Taylor.
>
> Baker & Taylor is complying with Fox's policy and we are not displaying
> or selling the retail edition to our library customers.
>
> *Paramount**:* This studio has no restrictions on ordering either the
> rental or retail editions. However, the rental version will release
> about six to eight weeks earlier than the retail edition. The rental
> version, which may or may not contain the bonus features, is about $12.00
> higher than the retail version. If you would like the earlier released
> rental version, please get your orders in by the pre-order date. Once the
> street date for the rental version has passed, we will display the retail
> version on our Websites and it will be available to all markets. The
> status on the rental version will then be out-of-print.
>
> The big advantage with Paramount is that libraries will be able to offer
> these titles to your patrons four to eight weeks before they are available
> in retail outlets, such as Best Buy, Wal-Mart, Target, etc. The only
> competition, in the weeks prior to release of the retail version will be
> video rental stores, NetFlix, and the like.
>
> At this time, we don't know if other studios will follow suit. Please
> let us know if you have any questions.
>
>
>
> Thanks!
>
>
>
> Warm regards,
>
>
>
> Jane
>
>
>
>
>
> Jane Herb
>
> Public Library Sales Consultant
>
> Arizona, Southern California, Southern Nevada, and Utah
>
> Baker & Taylor
>
> 800-775-7930 ext. 1450 msg
>
> 704-236-7492 cell
>
> 702-925-0942 fax
>
> jane.herb@baker-taylor.com
>
>
>
>
>
> --
> Danielle Phillips
>
>
>
>
>

-- 
Danielle Phillips

VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition,bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors.
Received on Thu Nov 19 09:23:23 2009

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