[Videolib] tiered pricing / pricing

From: Jo Ann Reynolds <Jo_Ann.Reynolds@uconn.edu>
Date: Thu Nov 12 2009 - 13:30:15 PST

Hi Everyone,


Being a relative newcomer to the field ya'll can wade in with the why
not's and the sanctity of physical collections. I sorry, too, if this
has already been discussed but I read as many of the responses to this
as I had time for.


I think we (libraries) and they (movie producers/distributors) need a
paradigm shift from ownership of physical material to ease of access to
a greater population. From the film library as a physical place to a
virtual one. The web and streaming have opened up new possibilities for
the distribution of content and collection of royalties. I've read Clay
Shirky's book, Here Comes Everybody. He has a lot on interesting things
to say about changes the web and social networking have wrought, and are
making, on other industries.


Some of the issues for faculty and librarians is finding out about
what's out there, knowing where to go to get it when you want it, and
then being able to deliver it where it's needed. Those with multicampus
locations will empathize. The converse, of course, is that content
producers want to get the word out and need a cost effective way to do


One potential solution might consider the iTunes model. Perhaps the
indies could band together and create an online store of their own
through one of their professional associations to stream their content
to anyone in the world who wants purchase access to it. It could be a
one stop shopping place for media librarians, both academic and public,
as well as faculty and the general public. It might bypass the physical
aspect of libraries but increase the online traffic. It might
dramatically increase revenue as well as exposure of the product.


The business model would need to be hammered out but streams could be
"rented" fairly cheaply or if permanent access was desired the price
would be higher. There might be advertising of other sorts on the site
to help with revenue. If the film highlights a cause the website might
also accept donations for it. A certain percent of the take would be
devoted to running the online store and the rest would flow back to the
creators. You might be able to work out partnerships with others which
would be advantageous to all.


I find many of these films extremely interesting and compelling and I
have to think that there are a lot of other people out there worldwide
who would watch out of mainstream genre films if only they could get
them or even knew they were there. iTunes views are cheap, Amazon and
Blockbuster are also relatively cheap. Indie films might possibly be
within reach of more people if you could find ways to cut distribution
and advertising costs. An online store might serve this purpose.


Jo Ann


Jo Ann Reynolds

Reserve Services Coordinator

University of Connecticut

Homer Babbidge Library

Storrs, CT




Question Reality


VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition,bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors.
Received on Thu Nov 12 13:30:50 2009

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