Re: [Videolib] Library Marketing

From: John Vallier <>
Date: Mon Jun 08 2009 - 09:35:43 PDT

Good point, Gary. There has been a tendency among some librarians to
worship the wonders of web 2.0, believing that all our patrons are
hardwired to Facebook, Twitter, Youtube, etc., 24/7. While I'm a bit
more of an web 2.0 agnostic, I do think of these technologies as
merely extensions to our website or, in the case of our reviews blog,
a way of getting our students involved with writing about the
collection. And while statistics are crucial, I don't think they are
solely capable of identifying what adds value and substance. MySpace
has allowed us to get in touch with numerous bands and performers as
part of our regional music collecting project:
libradio While MySpace itself hasn't been identified by these bands
as adding value to our operation, it has made such outreach possible.
It has also fostered a sense of community that more than a few bands
have told us--qualitatively speaking--they really appreciate.

John Vallier
Head, Distributed Media Services
University of Washington Libraries

> From:
> Subject: [Videolib] Library Marketing
> To:
> It has been interesting seeing the various creative ways in which
> folks
> are using the web and moble comm to market. The question remains:
> what
> kind of assessment is being done re the effectiveness of doing all
> this
> stuff...or are we simply twittering in the void. Libraries are
> often big
> on anecdotal evidence and not so hot on more specific measures.
> I do all of the facebooking, twittering, blogging, youtubing stuff,
> too,
> but judging from google analytics and other directory counts, it
> appears
> to me that no one really cares much or tunes in much. Groovy-tech
> is only
> groovy if it's adding value and substance to an operation. I'm not
> convinced in the least that all of this stuff is...
> I'd like to hear from folks on the list who have had different
> experiences, or who have different points of view.

VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition,bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors.
Received on Mon Jun 8 09:36:22 2009

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