Re: [Videolib] AV Marketing

From: Susan Albrecht <>
Date: Thu Jun 04 2009 - 11:36:20 PDT

At 02:14 PM 6/4/2009, Christine Godin wrote:

>I was dismayed recently to find that several VHS docs we are
>withdrawing due to lack of circulation have NEVER circulated. And
>some of them, I know, were suggested by a faculty member. Now no one
>wants them because there are no VHS players in our new high tech classrooms.
>I am urging my librarians to send an email to appropriate faculty
>members when something in their area comes in. A personal email, not
>a campus blast that most will ignore. I will be interested to see
>what the reaction is.

I know that we are small, but I send email notices for EVERY video
(and book, for that matter) that we add to our collection. I send
the notice to the individual who made the request or, if I made the
decision to purchase, to any faculty member I think might have an
interest in the film. I think this makes a big difference, at least
in getting that initial circulation, and it's appreciated by our
faculty. I have gotten the sense, even from other small
institutions, that this is *not* standard procedure. Our @!*# &*
system won't do this automatically, so it's a chore but is great PR
and makes me feel good that we're getting the word out about new acquisitions.

Susan at Wabash

Susan Albrecht
Acquisitions Manager
Wabash College Lilly Library
Crawfordsville, IN

"If you choose not to decide, you still have made a choice."--Neil Peart

VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition,bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors.
Received on Thu Jun 4 11:40:26 2009

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