Re: [Videolib] Fox new policy

From: GODIN, CHRISTINE <cgodin@mail.accd.edu>
Date: Thu Apr 16 2009 - 21:15:34 PDT

Sounds like they heard us anyway! Thanks, Randy!
 
Christine Godin, M.A.
Dean of Learning Resources
Adjunct Instructor, Theatre
Northwest Vista College
3535 N. Ellison Drive
San Antonio, TX
210.486.4572
cgodin@mail.accd.edu <mailto:cgodin@mail.accd.edu>
 

________________________________

From: videolib-bounces@lists.berkeley.edu on behalf of Randy Pitman
Sent: Wed 4/15/2009 5:47 PM
To: videolib@lists.berkeley.edu
Subject: Re: [Videolib] Fox new policy

 Hi Christine,
 
I don't carry a smidgen of weight with the powers-that-be at Fox, but we are on deadline with the May/June issue and I was casting around for what to wriite my editorial on, so I will gladly voice the concerns of librarians (and I think that this is First Sale Doctrine sour grapes baloney--memo to studios: you lost, get over it!). I will send it on to Fox (FWIW :).

Best,
 
Randy
 
Randy Pitman
Publisher/Editor
Video Librarian
8705 Honeycomb Ct. NW
Seabeck, WA 98380
Tel: (800) 692-2270; Fax: (360) 830-9346
Email: vidlib@videolibrarian.com
Web: www.videolibrarian.com <http://www.videolibrarian.com/>

        ----- Original Message -----
        From: GODIN, CHRISTINE <mailto:cgodin@mail.accd.edu>
        To: videolib@lists.berkeley.edu
        Sent: Wednesday, April 15, 2009 1:51 PM
        Subject: Re: [Videolib] Fox new policy

        I agree. There ought to be strength in numbers. And maybe Randy Pitman can get an article in his Video Librarian to kick off the groundswell of opposition from academic library customers.

         

        Christine C. Godin

        Dean of Learning Resources

        Adjunct Faculty, Theatre

        Northwest Vista College

        3535 N. Ellison Dr.

        San Antonio, TX 78251

        210.486.4572 voice

        210.486.4504 fax

         

        From: videolib-bounces@lists.berkeley.edu [mailto:videolib-bounces@lists.berkeley.edu] On Behalf Of Cecilia Cygnar
        Sent: Wednesday, April 15, 2009 3:26 PM
        To: videolib@lists.berkeley.edu
        Cc: AVID
        Subject: Re: [Videolib] Fox new policy

         

        I would be more than happy to sign a petition. I think this is a good idea and more tactful than a boycott.

         

        Thanks,
        Cecilia Cygnar

        AV Librarian

        Niles Public Library

        Niles, IL

         

________________________________

        From: videolib-bounces@lists.berkeley.edu [mailto:videolib-bounces@lists.berkeley.edu] On Behalf Of Robert Buckley
        Sent: Wednesday, April 15, 2009 3:06 PM
        To: videolib@lists.berkeley.edu
        Subject: [Videolib] Fox new policy

         

        Hello,

         

        I have been following the postings on this new policy and I wanted to offer some background and offer a suggestion on how to deal with it. I have some experience dealing with the major studios.

         

        This policy is most likely a reaction to Redbox and other discount retailers. Redbox rents for $1 a day, and the studio sees no revenue other than the initial purchase (which is usally about 60% of the opening retail price, not $8 like someone said). These discounted rentals are taking a huge bite out of their sales. Another studio, Universal, tried to cut off Redbox's supply of new movies and got sued in return. Fox is undoubtedly trying a different approach in the hope that consumers will seek out the version with all the bells and whistles. As we have seen, this will probably fail and just piss everyone off. The real issue is whether Fox will try to get the rental vendors to pay more for the rental version of the video. The studios can't legally get together and do something like this, but Fox is probably hoping other studios do the same, then they try to raise prices. This new policy has nothing to do with saving money, if anything, keeping two different versions with different covers, etc. is going to cost them money. It is about preserving their sell-through market.

         

        Here is a suggestion on what to do. Don't organize a boycott, those things are very difficult to organize and seldom effective. But organize a petition. I am sure Fox does not want to be known as the studio that made life difficult for libraries and universities. Get a petition going and get as many institutions to sign it as possible. Explain why the policy is the wrong thing to do and ask them to change it. Issue a press release and turn up the heat a little. Politely suggest to Fox that they make an exemption for non-profit renters that are not making money at their expense (whether libraries cost them money is a different story but it is unlikely they want to take that issue on).

         

        Hope that helps.

         

        Robert Buckley

        
________________________________

        

        VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition,bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors.
        

VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition,bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors.

Received on Thu Apr 16 21:16:23 2009

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