Re: [Videolib] streaming video= serials pricing model

McKenzie, Rue (rmckenzie@lib.usf.edu)
Wed, 25 Mar 2009 12:47:43 -0400

This is a multi-part message in MIME format.

--===============7277857829751352883==
Content-class: urn:content-classes:message
Content-Type: multipart/alternative;
boundary="----_=_NextPart_001_01C9AD69.6B36610B"

This is a multi-part message in MIME format.

------_=_NextPart_001_01C9AD69.6B36610B
Content-Type: text/plain;
charset="us-ascii"
Content-Transfer-Encoding: quoted-printable

We have been experimenting with several avenues of online video. We
lease some packages that have been very well received by faculty and
students. I also do title by title additions, some based on faculty
requests and some from my selection perspective. They have done well
also, because many are titles that we have placed hard copies on
reserve. We have avoided online products from vendors that don't
provide IP authentication.

=20

At this time, we do not have the infrastructure to store and serve
online video, even if we can purchase the digital rights and/or files
(which seems to be offered more these days). We have currently
developed a proposal to expand our infrastructure to support this. In a
way I would personally prefer to select titles and have the
vendors/distributors handle the storing and serving, but then you are in
lease rather than own mode (at least in my experience). So, we have
hopes of taking on the responsibilities to expand our options.

=20

We are also investigating the new service by Swank that provides online
access to a number of feature films for use within specific guidelines
of time and course. Not only would this support to some extent current
physical course reserves, but also the use of feature films in courses
with 100+ students, distance learners, and course meeting time
constraints. We have A LOT of that. I still don't have all the
details, but it will require additional coordination on our part as
well. Of course the ultimate content and delivery need to be evaluated
carefully.

=20

Regardless of vendor and server, my current "best case scenario" is:

An authenticated patron could access an online video title found in the
catalog, MetaLib, or any other Library resource available, click on the
URL link, and seamlessly begin watching their chosen program in perfect
quality. And, also have patrons understand that not every video they
can think of is online, and quite possibly never will be. And, even if
it is, the content and quality of the video is directly related to its
successful use online, whether on a desktop or in a classroom.

=20

Rue

=20

Rue McKenzie=20
Coordinator of Media Collections=20
Collection Analysis & Technical Services=20
University of South Florida, Tampa Library=20
813-974-6342=20

"An education isn't how much you have committed to memory, or even how
much you know. It's being able to differentiate between what you know
and what you don't."--Anatole France

=20

=20

=20

From: videolib-bounces@lists.berkeley.edu
[mailto:videolib-bounces@lists.berkeley.edu] On Behalf Of Mark Kopp
Sent: Wednesday, March 25, 2009 8:12 AM
To: videolib@lists.berkeley.edu
Subject: Re: [Videolib] streaming video=3D serials pricing model

=20

Sarah, et al.

=20

It's definitely not a model you would apply to building "collections",
but it looks like it's the model we are stuck with, in providing
"content" to the classroom. The issue is that you obviously don't want
all your eggs in one basket (one digital streaming vendor). But when you
provide more than one service, then you have more and more codes,
usernames, passwords, sign-up passwords, admin passwords, etc, etc, etc.

=20

I guess we will have "collections" of digital streams...some housed
locally (if you build the infrastructure) and some vendor based. It's a
whole new way of looking at things.

=20

Mark

=20

=20

Mark W. Kopp

Technology Assistant

IT Department

Appalachia Intermediate Unit 8

4500 6th Avenue

Altoona, PA 16602

P: 814-940-0223 ext. 1384

F: 814-949-0984

C: 814-937-2802

=20

From: videolib-bounces@lists.berkeley.edu
[mailto:videolib-bounces@lists.berkeley.edu] On Behalf Of Andrews, Sarah
E
Sent: Tuesday, March 24, 2009 6:08 PM
To: videolib@list.berkeley.edu
Subject: [Videolib] streaming video=3D serials pricing model

=20

It is rather obvious to me that streaming video is moving to an
environment where it can be treated not like monographs (buy it, use it,
lend it, ILL it), to a serials model (pay for a access to a select group
of users, vendors expect to charge annual fees, and libraries have to
pay more and more each year). Unfortunately, this model is great for
vendors--and a useful way to fund infrastructure improvements necessary
to deliver digital--but it has not yet proved to be financially viable
for libraries long-term.

=20

I fear that in the future, academic libraries will spend large portions
of their budget on digital "big deals" at the expense of smaller,
independently produced films that don't have all the bells & whistles. =20

=20

Sarah

------_=_NextPart_001_01C9AD69.6B36610B
Content-Type: text/html;
charset="us-ascii"
Content-Transfer-Encoding: quoted-printable

<html xmlns:v=3D"urn:schemas-microsoft-com:vml" =
xmlns:o=3D"urn:schemas-microsoft-com:office:office" =
xmlns:w=3D"urn:schemas-microsoft-com:office:word" =
xmlns:m=3D"http://schemas.microsoft.com/office/2004/12/omml" =
xmlns=3D"http://www.w3.org/TR/REC-html40">

<head>
<meta http-equiv=3DContent-Type content=3D"text/html; =
charset=3Dus-ascii">
<meta name=3DGenerator content=3D"Microsoft Word 12 (filtered medium)">
<style>
<!--
/* Font Definitions */
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
@font-face
{font-family:Verdana;
panose-1:2 11 6 4 3 5 4 4 2 4;}
@font-face
{font-family:"Comic Sans MS";
panose-1:3 15 7 2 3 3 2 2 2 4;}
@font-face
{font-family:com;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman","serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
p
{mso-style-priority:99;
margin:0in;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman","serif";}
span.EmailStyle18
{mso-style-type:personal;
font-family:"Comic Sans MS";
color:maroon;
font-weight:normal;
font-style:normal;
text-decoration:none none;}
span.EmailStyle19
{mso-style-type:personal-reply;
font-family:"Calibri","sans-serif";
color:#1F497D;}
.MsoChpDefault
{mso-style-type:export-only;
font-size:10.0pt;}
@page Section1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.Section1
{page:Section1;}
-->
</style>
<!--[if gte mso 9]><xml>
<o:shapedefaults v:ext=3D"edit" spidmax=3D"1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext=3D"edit">
<o:idmap v:ext=3D"edit" data=3D"1" />
</o:shapelayout></xml><![endif]-->
</head>

<body lang=3DEN-US link=3Dblue vlink=3Dpurple>

<div class=3DSection1>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>We have been experimenting with several avenues of online
video.&nbsp; We lease some packages that have been very well received by
faculty and students.&nbsp; I also do title by title additions, some =
based on
faculty requests and some from my selection perspective.&nbsp; They have =
done
well also, because many are titles that we have placed hard copies on =
reserve.&nbsp;
We have avoided online products from vendors that don&#8217;t provide IP
authentication.<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>At this time, we do not have the infrastructure to store =
and
serve online video, even if we can purchase the digital rights and/or =
files (which
seems to be offered more these days).&nbsp; We have currently developed =
a
proposal to expand our infrastructure to support this.&nbsp; In a way I =
would personally
prefer to select titles and have the vendors/distributors handle the =
storing
and serving, but then you are in lease rather than own mode (at least in =
my
experience).&nbsp; So, we have hopes of taking on the responsibilities =
to expand
our options.<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>We are also investigating the new service by Swank that =
provides
online access to a number of feature films for use within specific =
guidelines
of time and course.&nbsp; Not only would this support to some extent =
current physical
course reserves, &nbsp;but also the use of feature films in courses with =
100+
students, distance learners, and course meeting time constraints. We =
have A LOT
of that.&nbsp; &nbsp;I still don&#8217;t have all the details, but it =
will
require additional coordination on our part as well.&nbsp; Of course the
ultimate content and delivery need to be evaluated =
carefully.<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Regardless of vendor and server, my current &#8220;best =
case
scenario&#8221; is:<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>An authenticated patron could access an online video =
title found
in the catalog, MetaLib, or any other Library resource available, click =
on the
URL link, and seamlessly begin watching their chosen program in perfect =
quality<b>.&nbsp;
<i>And, also have patrons understand that not every video they can think =
of is
online, and quite possibly never will be.&nbsp; And, even if it is, the =
content
and quality of the video is directly related to its successful use =
online,
whether on a desktop or in a classroom.<o:p></o:p></i></b></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Rue<o:p></o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
style=3D'font-size:10.0pt;font-family:"Arial","sans-serif";color:#1F497D'=
>Rue
McKenzie </span><span style=3D'color:#1F497D'><br>
</span><span style=3D'font-size:10.0pt;font-family:"Arial","sans-serif";
color:#1F497D'>Coordinator of Media Collections</span><span =
style=3D'color:#1F497D'>
<br>
</span><span style=3D'font-size:10.0pt;font-family:"Arial","sans-serif";
color:#1F497D'>Collection Analysis &amp; Technical Services</span><span
style=3D'color:#1F497D'> <br>
</span><span style=3D'font-size:10.0pt;font-family:"Arial","sans-serif";
color:#1F497D'>University of South Florida, Tampa Library</span><span
style=3D'color:#1F497D'> <br>
</span><span style=3D'font-size:10.0pt;font-family:"Arial","sans-serif";
color:#1F497D'>813-974-6342</span><span style=3D'color:#1F497D'> =
<o:p></o:p></span></p>

<p class=3DMsoNormal><b><i><span =
style=3D'font-size:10.0pt;font-family:"Arial","sans-serif";
color:#215868'>&quot;</span></i></b><b><i><span =
style=3D'font-size:10.0pt;
font-family:"Verdana","sans-serif";color:#215868'>An education isn't how =
much
you have committed to memory, or even how much you know. It's being able =
to
differentiate between what you know and what you =
don't</span></i></b><b><i><span
style=3D'font-size:10.0pt;font-family:"Arial","sans-serif";color:#215868'=
>.&quot;--Anatole
France</span></i></b><b><i><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#215868'><o:p></o:p></span></i></b></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p>&nbsp;</o:p></span></p>

<div>

<div style=3D'border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt =
0in 0in 0in'>

<p class=3DMsoNormal><b><span =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span>=
</b><span
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
videolib-bounces@lists.berkeley.edu
[mailto:videolib-bounces@lists.berkeley.edu] <b>On Behalf Of </b>Mark =
Kopp<br>
<b>Sent:</b> Wednesday, March 25, 2009 8:12 AM<br>
<b>To:</b> videolib@lists.berkeley.edu<br>
<b>Subject:</b> Re: [Videolib] streaming video=3D serials pricing =
model<o:p></o:p></span></p>

</div>

</div>

<p class=3DMsoNormal><o:p>&nbsp;</o:p></p>

<p class=3DMsoNormal><span style=3D'font-family:"Comic Sans =
MS";color:maroon'>Sarah,
et al.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-family:"Comic Sans =
MS";color:maroon'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-family:"Comic Sans =
MS";color:maroon'>It&#8217;s
definitely not a model you would apply to building =
&#8220;collections&#8221;,
but it looks like it&#8217;s the model we are stuck with, in providing
&#8220;content&#8221; to the classroom. The issue is that you obviously
don&#8217;t want all your eggs in one basket (one digital streaming =
vendor).
But when you provide more than one service, then you have more and more =
codes,
usernames, passwords, sign-up passwords, admin passwords, etc, etc, =
etc.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-family:"Comic Sans =
MS";color:maroon'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-family:"Comic Sans =
MS";color:maroon'>I
guess we will have &#8220;collections&#8221; of digital =
streams&#8230;some
housed locally (if you build the infrastructure) and some vendor based.
It&#8217;s a whole new way of looking at things.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-family:"Comic Sans =
MS";color:maroon'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-family:"Comic Sans =
MS";color:maroon'>Mark<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-family:"Comic Sans =
MS";color:maroon'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-family:"Comic Sans =
MS";color:maroon'><o:p>&nbsp;</o:p></span></p>

<div>

<p class=3DMsoNormal><b><span =
style=3D'font-size:10.0pt;font-family:com;color:maroon'>Mark
W. Kopp</span></b><span =
style=3D'font-size:11.0pt;font-family:"Calibri","sans-serif";
color:maroon'><o:p></o:p></span></p>

<p class=3DMsoNormal><b><span =
style=3D'font-size:10.0pt;font-family:"Calibri","sans-serif";
color:maroon'>Technology Assistant</span></b><span =
style=3D'font-size:11.0pt;
font-family:"Calibri","sans-serif";color:maroon'><o:p></o:p></span></p>

<p class=3DMsoNormal><b><span =
style=3D'font-size:10.0pt;font-family:"Calibri","sans-serif";
color:maroon'>IT Department</span></b><span =
style=3D'font-size:11.0pt;font-family:
"Calibri","sans-serif";color:maroon'><o:p></o:p></span></p>

<p class=3DMsoNormal><b><span =
style=3D'font-size:10.0pt;font-family:"Calibri","sans-serif";
color:maroon'>Appalachia Intermediate Unit 8</span></b><span =
style=3D'font-size:
11.0pt;font-family:"Calibri","sans-serif";color:maroon'><o:p></o:p></span=
></p>

<p class=3DMsoNormal><b><span =
style=3D'font-size:10.0pt;font-family:"Calibri","sans-serif";
color:maroon'>4500 6th Avenue</span></b><span style=3D'font-size:11.0pt;
font-family:"Calibri","sans-serif";color:maroon'><o:p></o:p></span></p>

<p class=3DMsoNormal><b><span =
style=3D'font-size:10.0pt;font-family:"Calibri","sans-serif";
color:maroon'>Altoona, PA&nbsp; 16602</span></b><span =
style=3D'font-size:11.0pt;
font-family:"Calibri","sans-serif";color:maroon'><o:p></o:p></span></p>

<p class=3DMsoNormal><b><span =
style=3D'font-size:10.0pt;font-family:"Calibri","sans-serif";
color:maroon'>P: 814-940-0223 ext. 1384</span></b><span =
style=3D'font-size:11.0pt;
font-family:"Calibri","sans-serif";color:maroon'><o:p></o:p></span></p>

<p class=3DMsoNormal><b><span =
style=3D'font-size:10.0pt;font-family:"Calibri","sans-serif";
color:maroon'>F: 814-949-0984</span></b><span style=3D'font-size:11.0pt;
font-family:"Calibri","sans-serif";color:maroon'><o:p></o:p></span></p>

<p class=3DMsoNormal><b><span =
style=3D'font-size:10.0pt;font-family:"Calibri","sans-serif";
color:maroon'>C: 814-937-2802</span></b><span style=3D'font-size:11.0pt;
font-family:"Calibri","sans-serif";color:maroon'><o:p></o:p></span></p>

</div>

<p class=3DMsoNormal><span style=3D'font-family:"Comic Sans =
MS";color:maroon'><o:p>&nbsp;</o:p></span></p>

<div>

<div style=3D'border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt =
0in 0in 0in'>

<p class=3DMsoNormal><b><span =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span>=
</b><span
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
videolib-bounces@lists.berkeley.edu
[mailto:videolib-bounces@lists.berkeley.edu] <b>On Behalf Of =
</b>Andrews, Sarah
E<br>
<b>Sent:</b> Tuesday, March 24, 2009 6:08 PM<br>
<b>To:</b> videolib@list.berkeley.edu<br>
<b>Subject:</b> [Videolib] streaming video=3D serials pricing =
model<o:p></o:p></span></p>

</div>

</div>

<p class=3DMsoNormal><o:p>&nbsp;</o:p></p>

<div>

<p class=3DMsoNormal><span =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:black'>It is rather obvious to me that streaming video is moving =
to an
environment where it can be treated not like monographs (buy it, use it, =
lend
it, ILL it), to a serials model (pay for a access to a select group of =
users,
vendors expect to charge annual fees, and libraries have to pay more and =
more
each year).&nbsp; Unfortunately, this model is great for vendors--and a =
useful
way to fund infrastructure improvements necessary to deliver =
digital--but it
has not yet proved to be financially viable for libraries =
long-term.</span><o:p></o:p></p>

</div>

<div>

<p class=3DMsoNormal>&nbsp;<o:p></o:p></p>

</div>

<div>

<p class=3DMsoNormal><span =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>I
fear that in the future, academic libraries will spend large portions of =
their
budget on digital &quot;big deals&quot; at the expense of smaller,
independently produced films that don't have all the bells &amp; =
whistles.&nbsp;
</span><o:p></o:p></p>

</div>

<div>

<p class=3DMsoNormal>&nbsp;<o:p></o:p></p>

</div>

<div>

<p class=3DMsoNormal><span =
style=3D'font-size:10.0pt;font-family:"Tahoma","sans-serif"'>Sarah</span>=
<o:p></o:p></p>

</div>

</div>

</body>

------_=_NextPart_001_01C9AD69.6B36610B--

--===============7277857829751352883==
Content-Type: text/plain; charset="us-ascii"
MIME-Version: 1.0
Content-Transfer-Encoding: 7bit
Content-Disposition: inline

VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition,bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors.

--===============7277857829751352883==--