[Videonews] *New Release* LOSERS AND WINNERS

Leila McCullough (leila@frif.com)
Wed, 26 Sep 2007 13:11:54 -0400

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Dear Videonews Subscribers,

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We at First Run / Icarus Films are pleased to announce that LOSERS AND =
WINNERS is now available to VideoNews subscribers.

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=E2=80=9CDisillusioned Germans meet highly motivated Chinese. With =
tactfulness, a sharp eye and a sense of unintentional comedy, the =
authors observe downsizing.=E2=80=9D=E2=80=94Nadja Naumann, =
Middeldeutsche Zeitung

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=E2=80=9CA haunting, calm and precisely observed film on globalization =
and its effects; a work that makes both sides comprehensible and =
stimulates thought.=E2=80=9D=E2=80=94Joachim Kurz, Kino-Zeit

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** Best International Feature, 2007 Hot Docs Canadian International =
Documentary Festival **

** Film Critics Award, 2007 Chicago International Documentary Festival =
**=20

** Best Film, 2007 One World Human Rights Festival **

** Gold Remi Award, 2007 Worldfest Independent Film Festival **

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LOSERS AND WINNERS

A Film by Ulrike Franke & Michael Loeken

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Two cultures collide in this unusual tale of globalization, which =
documents the dismantling of a massive smelting complex in Germany for =
shipment to and reassembly in China. A state-of-the-art facility built =
at a cost of more than 650 million Euros in 1992, the Kaiserstuhl coke =
factory in the Ruhr Valley was closed only eight years later when the =
cost of importing coke became cheaper than manufacturing it.

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A Chinese investor, recognizing the growing demand for steel in =
China=E2=80=99s booming economy, agreed to purchase the plant. Overseen =
by 30 German =E2=80=9Cshutdown managers,=E2=80=9D a community of 400 =
Chinese workers is soon working sixty-hour weeks, under often dangerous =
conditions and pressures and perks from their Chinese managers, to =
complete the disassembly as quickly as possible.

=20

LOSERS AND WINNERS, filmed over an eighteen-month period, chronicles the =
entire amazing process, featuring interviews with the Germans, who must =
watch as their former workplace is broken down into moveable sections, =
and the Chinese managers and low-paid workers, isolated from their homes =
and families, most of whom will receive their salary only upon =
completion of the project.=20

=20

Tensions quickly become evident between the Germans and Chinese over =
workplace issues, especially the Germans=E2=80=99 concerns about safety =
measures and environmental issues, and the Chinese indignation over =
their hosts=E2=80=99 cultural condescension and criticism of the lazy =
work habits of the =E2=80=9Cold foreigners.=E2=80=9D

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In addition to the disparity between feelings of national pride, LOSERS =
AND WINNERS reveals the ironies and ambiguities inherent in such global =
economic changes, the respective sensations of loss and accomplishment, =
and of differing personal prospects for the future.

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<http://frif.com/new2007/lose.html> Read more here!

<http://frif.com/pdf.html> or see our new Globalization catalog

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96 minutes / color / 2006
Sale/DVD: $440
Rental/DVD: $100
Order # C717

- Please refer to Order # on all purchase orders and written requests.

- Free preview for purchase consideration is available.

- Purchase price includes Public Performance Rights.
- This film is available to our Canadian customers.

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=E2=96=AA=E2=96=AA=E2=96=AA=E2=96=AA=E2=96=AA=E2=96=AA=E2=96=AA=E2=96=AA=E2=
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First Run/Icarus Films

32 Court Street, 21st Floor

Brooklyn, NY 11201

Email: mailroom@frif.com
Phone: (718) 488-8900

Fax: (718) 488-8642

<http://www.frif.com/> http://www.frif.com

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<div class=3DSection1>

<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'>Dear Videonews =
Subscribers,<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D1 face=3DArial><span =
style=3D'font-size:6.0pt;
font-family:Arial'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D1 face=3DArial><span =
style=3D'font-size:6.0pt;
font-family:Arial'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D1 face=3DArial><span =
style=3D'font-size:6.0pt;
font-family:Arial'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'>We at First Run / Icarus Films are pleased to announce that =
LOSERS AND
WINNERS is now available to VideoNews =
subscribers.<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D1 face=3D"Times New Roman"><span =
style=3D'font-size:
8.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D1 face=3D"Times New Roman"><span =
style=3D'font-size:
8.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'>=E2=80=9C<i><span style=3D'font-style:italic'>Disillusioned =
Germans meet highly
motivated Chinese. With tactfulness, a sharp eye and a sense of =
unintentional
comedy, the authors observe =
downsizing.</span></i>=E2=80=9D=E2=80=94Nadja Naumann,
Middeldeutsche Zeitung<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'>=E2=80=9C<i><span style=3D'font-style:italic'>A haunting, calm =
and precisely
observed film on globalization and its effects; a work that makes both =
sides
comprehensible and stimulates =
thought.</span></i>=E2=80=9D=E2=80=94Joachim Kurz, =
Kino-Zeit<o:p></o:p></span></font></p>

<p class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><font =
size=3D3
face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><font =
size=3D3
face=3D"Times New Roman"><span =
style=3D'font-size:12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><font =
size=3D3
face=3D"Times New Roman"><span style=3D'font-size:12.0pt'>** Best =
International
Feature, 2007 Hot Docs Canadian International Documentary Festival =
**<o:p></o:p></span></font></p>

<p class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><font =
size=3D3
face=3D"Times New Roman"><span style=3D'font-size:12.0pt'>** Film =
Critics Award, 2007
<st1:City w:st=3D"on"><st1:place =
w:st=3D"on">Chicago</st1:place></st1:City>
International Documentary Festival ** <o:p></o:p></span></font></p>

<p class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><font =
size=3D3
face=3D"Times New Roman"><span style=3D'font-size:12.0pt'>** Best Film, =
2007 One
World Human Rights Festival **<o:p></o:p></span></font></p>

<p class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><font =
size=3D3
face=3D"Times New Roman"><span style=3D'font-size:12.0pt'>** Gold Remi =
Award, 2007
Worldfest Independent Film Festival **<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D2 face=3DArial><span =
style=3D'font-size:10.0pt;
font-family:Arial'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><b><font size=3D5 color=3D"#ff9900" =
face=3DArial><span
style=3D'font-size:18.0pt;font-family:Arial;color:#FF9900;font-weight:bol=
d'>LOSERS
AND WINNERS</span></font></b><b><font size=3D2 color=3D"#ff9900" =
face=3DArial><span
style=3D'font-size:10.0pt;font-family:Arial;color:#FF9900;font-weight:bol=
d'><o:p></o:p></span></font></b></p>

<p class=3DMsoNormal><b><font size=3D3 color=3D"#99ccff" =
face=3DArial><span
style=3D'font-size:12.0pt;font-family:Arial;color:#99CCFF;font-weight:bol=
d'>A
Film by</span></font></b><b><font color=3D"#99ccff" face=3DArial><span
style=3D'font-family:Arial;color:#99CCFF;font-weight:bold'> Ulrike =
Franke &amp;
Michael Loeken<o:p></o:p></span></font></b></p>

<p class=3DMsoNormal><span class=3Dcredit1><b><font size=3D3 =
color=3Dfuchsia
face=3DArial><span =
style=3D'font-size:12.0pt;color:fuchsia'><o:p>&nbsp;</o:p></span></font><=
/b></span></p>

<p class=3DMsoNormal><font size=3D2 color=3D"#231f20" face=3D"Times New =
Roman"><span
style=3D'font-size:10.0pt;color:#231F20'><o:p>&nbsp;</o:p></span></font><=
/p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'>Two cultures collide in this unusual tale of globalization, =
which
documents the dismantling of a massive smelting complex in =
<st1:country-region
w:st=3D"on">Germany</st1:country-region> for shipment to and reassembly =
in <st1:place
w:st=3D"on"><st1:country-region =
w:st=3D"on">China</st1:country-region></st1:place>.
A state-of-the-art facility built at a cost of more than 650 million =
Euros in
1992, the Kaiserstuhl coke factory in the <st1:place =
w:st=3D"on"><st1:PlaceName
w:st=3D"on">Ruhr</st1:PlaceName> <st1:PlaceType =
w:st=3D"on">Valley</st1:PlaceType></st1:place>
was closed only eight years later when the cost of importing coke became
cheaper than manufacturing it.<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'>A Chinese investor, recognizing the growing demand for steel in =
<st1:place
w:st=3D"on"><st1:country-region =
w:st=3D"on">China</st1:country-region></st1:place>=E2=80=99s
booming economy, agreed to purchase the plant. Overseen by 30 German =
=E2=80=9Cshutdown
managers,=E2=80=9D a community of 400 Chinese workers is soon working =
sixty-hour weeks,
under often dangerous conditions and pressures and perks from their =
Chinese
managers, to complete the disassembly as quickly as =
possible.<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'>LOSERS AND WINNERS, filmed over an eighteen-month period, =
chronicles
the entire amazing process, featuring interviews with the Germans, who =
must
watch as their former workplace is broken down into moveable sections, =
and the
Chinese managers and low-paid workers, isolated from their homes and =
families,
most of whom will receive their salary only upon completion of the =
project. <o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'>Tensions quickly become evident between the Germans and Chinese =
over
workplace issues, especially the Germans=E2=80=99 concerns about safety =
measures and
environmental issues, and the Chinese indignation over their =
hosts=E2=80=99 cultural
condescension and criticism of the lazy work habits of the =E2=80=9Cold =
foreigners.=E2=80=9D<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'>In addition to the disparity between feelings of national pride, =
LOSERS
AND WINNERS reveals the ironies and ambiguities inherent in such global
economic changes, the respective sensations of loss and accomplishment, =
and of
differing personal prospects for the =
future.<o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D1 face=3DFormata-LightCondensed><span
style=3D'font-size:9.0pt;font-family:Formata-LightCondensed'><o:p>&nbsp;<=
/o:p></span></font></p>

<!--REVIEWS-->

<p><b><font size=3D4 color=3D"#ff6600" face=3DArial><span =
style=3D'font-size:14.0pt;
font-family:Arial;color:#FF6600;font-weight:bold'><a
href=3D"http://frif.com/new2007/lose.html"><font color=3D"#ff6600"><span
style=3D'color:#FF6600'>Read more =
here!</span></font></a></span></font></b><span
class=3DMsoHyperlink><b><u><font size=3D4 color=3D"#ff6600"><span =
style=3D'font-size:
14.0pt;color:#FF6600;font-weight:bold'><o:p></o:p></span></font></u></b><=
/span></p>

<p><b><font size=3D4 color=3D"#ff6600" face=3DArial><span =
style=3D'font-size:13.0pt;
font-family:Arial;color:#FF6600;font-weight:bold'><a
href=3D"http://frif.com/pdf.html"><font color=3D"#ff6600"><span =
style=3D'color:#FF6600'>or
see our new Globalization =
catalog</span></font></a></span></font></b><span
class=3DMsoHyperlink><u><font size=3D4 color=3D"#ff6600"><span =
style=3D'font-size:13.0pt;
color:#FF6600'><o:p></o:p></span></font></u></span></p>

<p><b><font size=3D3 color=3D"#ff9900" face=3DArial><span =
style=3D'font-size:12.0pt;
font-family:Arial;color:#FF9900;font-weight:bold'><o:p>&nbsp;</o:p></span=
></font></b></p>

<p><b><font size=3D2 face=3D"Trebuchet MS"><span =
style=3D'font-size:10.0pt;
font-family:"Trebuchet MS";font-weight:bold'>96 minutes / color / =
2006<br>
Sale/DVD: $440<br>
Rental/DVD: $100<br>
Order # C717</span></font></b><b><font size=3D4 color=3D"#00ccff" =
face=3DArial><span
style=3D'font-size:14.0pt;font-family:Arial;color:#00CCFF;font-weight:bol=
d'><o:p></o:p></span></font></b></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><font size=3D3 =
face=3D"Berlin Sans FB"><span
style=3D'font-size:12.0pt;font-family:"Berlin Sans FB"'>- Please refer =
to Order #
on all purchase orders and written =
requests.<o:p></o:p></span></font></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><font size=3D3 =
face=3D"Berlin Sans FB"><span
style=3D'font-size:12.0pt;font-family:"Berlin Sans FB"'>- Free preview =
for
purchase consideration is available.<o:p></o:p></span></font></p>

<p class=3DMsoNormal style=3D'margin-left:.5in'><font size=3D3 =
face=3D"Berlin Sans FB"><span
style=3D'font-size:12.0pt;font-family:"Berlin Sans FB"'>- Purchase price =
includes
Public Performance Rights.<br>
- This film is available to our Canadian customers.<b><font =
color=3D"#00ccff"><span
style=3D'color:#00CCFF;font-weight:bold'><o:p></o:p></span></font></b></s=
pan></font></p>

<p class=3DMsoNormal><b><font size=3D3 color=3D"#99cc00" =
face=3DArial><span
style=3D'font-size:12.0pt;font-family:Arial;color:#99CC00;font-weight:bol=
d'><o:p>&nbsp;</o:p></span></font></b></p>

<!--REVIEWS-->

<p class=3DMsoNormal><b><font size=3D5 color=3D"#33cccc" =
face=3DArial><span
style=3D'font-size:18.0pt;font-family:Arial;color:#33CCCC;font-weight:bol=
d'>&nbsp;
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<p style=3D'margin:0in;margin-bottom:.0001pt'><font size=3D2 =
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style=3D'font-size:10.0pt;font-family:Verdana'>=E2=96=AA=E2=96=AA=E2=96=AA=
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o:p></o:p></span></font></p>

<p style=3D'margin:0in;margin-bottom:.0001pt'><font size=3D2 =
face=3DVerdana><span
style=3D'font-size:10.0pt;font-family:Verdana'>First Run/Icarus =
Films</span></font><o:p></o:p></p>

<p style=3D'margin:0in;margin-bottom:.0001pt'><font size=3D2 =
face=3DVerdana><span
style=3D'font-size:10.0pt;font-family:Verdana'>32 Court Street, 21st =
Floor</span></font><o:p></o:p></p>

<p style=3D'margin:0in;margin-bottom:.0001pt'><st1:place =
w:st=3D"on"><st1:City
w:st=3D"on"><font size=3D2 face=3DVerdana><span =
style=3D'font-size:10.0pt;font-family:
Verdana'>Brooklyn</span></font></st1:City><font size=3D2 =
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style=3D'font-size:10.0pt;font-family:Verdana'>, <st1:State =
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<st1:PostalCode
style=3D"BACKGROUND-POSITION: left bottom; BACKGROUND-IMAGE: =
url(res://ietag.dll/#34/#1001); BACKGROUND-REPEAT: repeat-x"
tabIndex=3D"0" =
w:st=3D"on">11201</st1:PostalCode></span></font></st1:place><o:p></o:p></=
p>

<p style=3D'margin:0in;margin-bottom:.0001pt'><font size=3D2 =
face=3DVerdana><span
style=3D'font-size:10.0pt;font-family:Verdana'>Email: =
mailroom@frif.com<br>
Phone: (718) 488-8900</span></font><o:p></o:p></p>

<p style=3D'margin:0in;margin-bottom:.0001pt'><font size=3D2 =
face=3DVerdana><span
style=3D'font-size:10.0pt;font-family:Verdana'>Fax: (718) =
488-8642</span></font><o:p></o:p></p>

<p style=3D'margin:0in;margin-bottom:.0001pt'><font size=3D3 =
face=3D"Times New Roman"><span
style=3D'font-size:12.0pt'><a href=3D"http://www.frif.com/"
title=3D"http://www.frif.com/"><font size=3D2 color=3Dblack =
face=3DVerdana
title=3D"http://www.frif.com/"><span =
title=3D"http://www.frif.com/"><span
title=3D"http://www.frif.com/"><span =
style=3D'font-size:10.0pt;font-family:Verdana;
color:black'><span title=3D"http://www.frif.com/"><span
title=3D"http://www.frif.com/"><span =
title=3D"http://www.frif.com/">http://www.frif.com</span></span></span></=
font></span></span></a></span><o:p></o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=3DMsoNormal><font size=3D3 face=3D"Times New Roman"><span =
style=3D'font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

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