[Videolib] Presentation at ALA Annual 07: accessing media data

Catherine Michael (cmichael@ithaca.edu)
Wed, 16 May 2007 15:03:26 -0400

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Do you ever get this type of question: =93How many affluent Americans =20=

in Washington, DC watch American Idol =96 & do they drink Coca-Cola?=94
You may be interested in this upcoming presentation:=09
Presentation by: The Communication Data Consortium Group
Date: Sunday, June 24th, 2007
Time: 10:30 am =96 noon
Location: Beacon Hotel & Corporate Quarters, Ballroom
Audience:
This program should interest librarians in the following roles: data =20
acquisitions, communications, business (especially marketing and =20
advertising), government documents, media studies, politics, popular =20
culture, and sociologists. Additionally, it would appeal to those =20
interested in issues of scholarly communication.
Objective:
If you have been asked to provide your campus or other community with =20=

statistics on television, radio, outdoor, or internet usage tied to =20
demographic data but have trouble providing it due to cost or =20
availability, come learn about how academics and librarians are =20
collaborating:
=B7 to increase researcher access to commercial data sources
=B7 develop standardized and practical terms of access
=B7 explore legal and legislative grounds for expanded researcher =20=

access to data
=B7 and advocating for an expanded federal role in data gathering =20=

in the communications area
Detailed Session Description:
Researchers that require access to media data face a very challenging =20=

environment in terms of obtaining it for the purposes of conducting =20
high quality research. This presentation will discuss a number of =20
these challenges, as well as how libraries can collaborate with =20
researchers to improve data accessibility.
Specific challenges confronting communications researchers include:
=B7 the increased privatization and commercialization of data =20
such as media market characteristics and industry financial and =20
ownership data
=B7 highly restrictive licensing provisions associated with such =20=

data sources
=B7 highly erratic and unreliable federal data gathering =20
activities in a wide range of areas, particularly in the realm of =20
media content (e.g., television and radio programming).
In an effort to address these issues, the Social Science Research =20
Council, in partnership with the Donald McGannon Communication =20
Research Center, has formed a Data Consortium for Media and =20
Communications Policy. Learn about how research librarians can join =20
in this effort towards greater access.
Sponsors:
EBSS E-Resources in Communication Studies Committee
http://www.ala.org/ala/acrl/aboutacrl/acrlsections/EBSS/=20
ebsscommittees/electronicresourcesincommunicationstudies/electcomm.htm
in conjunction with the Communications Data Consortium Group
http://programs.ssrc.org/media/dataconsortium
and the Donald McGannon Communication Research Center
http://www.fordham.edu/Academics/Office_of_Research/=20
Research_Centers__In/Donald_McGannon_Comm/

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Do you ever =
get this type of question: =93How many affluent Americans in Washington, =
DC watch American Idol =96 & do they drink Coca-Cola?=94You may be =
interested in this upcoming presentation:	=A0=A0
Presentation by: The Communication Data Consortium =
Group=A0
Date: Sunday, June =
24th, =
2007
Time: 10:30 am =96 =
noon
Location: Beacon Hotel & =
Corporate Quarters, =
Ballroom
Audience: =
This program should interest =
librarians in the following roles: data acquisitions, communications, =
business (especially marketing and advertising), government=A0documents, media studies, politics, popular culture, and =
sociologists. Additionally, it would appeal to those interested in =
issues of scholarly communication.
Objective:=
 
If you have been asked to =
provide your campus or other community with statistics on television, =
radio, outdoor, or internet usage tied to demographic data but=A0have trouble providing it =
due to cost or availability, come learn about how academics and =
librarians are =
collaborating:
=B7=A0=A0=A0=A0=A0=A0 =
to increase researcher access =
to commercial data sources
=B7=A0=A0=A0=A0=A0=A0 =
develop standardized and practical terms of =
access 
=B7=A0=A0=A0=A0=A0=A0 =
explore legal and legislative =
grounds for expanded researcher access to =
data
=B7=A0=A0=A0=A0=A0=A0 and advocating for an =
expanded federal role in data gathering in the =
communications area
Detailed Session =
Description:
Researchers that require =
access to media data face a very challenging environment in terms of =
obtaining it for the purposes of conducting high quality =
research.=A0 This presentation will =
discuss a number of these challenges, as well as how libraries can =
collaborate with researchers to improve data accessibility.=A0=A0
Specific =
challenges confronting communications researchers include: =
=B7=A0=A0=A0=A0=A0=A0 =
the increased privatization and =
commercialization of data such as media =
market characteristics and industry financial and ownership =
data
=B7=A0=A0=A0=A0=A0=A0 =
highly restrictive licensing =
provisions associated with such data =
sources
=B7=A0=A0=A0=A0=A0=A0 =
highly erratic and unreliable federal data =
gathering activities in a wide range =
of areas, particularly in the realm of media content (e.g., television =
and radio programming). 
In an effort to address =
these issues, the Social Science Research =
Council, in partnership with the Donald McGannon =
Communication Research Center, has formed a Data =
Consortium for Media and Communications Policy.=A0 Learn about how research librarians can join in this =
effort towards greater access.=A0
Sponsors:=A0 
EBSS E-Resources in Communication = Studies Committee
in conjunction with the Communications Data Consortium = Group
=
=A0




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