[Videolib] Digital Distribution

Gary Daniels (Gary@interruptProductions.com)
Mon, 29 Aug 2005 03:58:06 -0400

Cleaning out my junk mail folder and found an interesting ad for a
service called Akimbo which other video producers might find
interesting. It's basically broadband delivery of video content to your
home television set via DSL/Cable Modem (it plays on your TV not your
computer). You can download individual shows from CNN, A&E, HGTV,
History Channel, National Geographic, etc. to watch on your TV.
Basically all the big networks are providing their tv
shows/documentaries, etc for individual download.

But what I found really exciting was that basically any producer can
provide content to this service. In other words, if you're a small
documentary producer, your documentary would be as readily available for
download as a History Channel documentary!!!! (They even have video
blogs!) Basically, this is the tv version of the internet! And just as
the internet leveled the playing field for e-commerce sites (a mom&pop
store can compete with corporate giants), this appears to have the
potential to do something similar for us video producers. (It uses
Microsoft's Digital Rights Management technology to prevent
copying....so piracy shouldn't be a problem.)

It requires a settop box that hooks up to the tv and a (small)
subscription fee. I went ahead and bought one just to check out the
service before I submit any of my videos. (The coupon code AK008 reduced
the price of the settop box to $99). I think download time will be what
makes or breaks this service. So once I get my box and try it out I'll
give an update. (Oh yeah, you can offer your video for free viewing or
charge a viewing fee.)

Librarians should find this interesting as well because it provides a
very intriguing look into the future of video distribution. Basically
one box will provide you with the entire universe of video content and
you don't have to store it on your own servers. Just download it when
you need it. (Of course there are still rights issues but for those
falling under the "face-to-face teaching" exemption, this should provide
access to all those History Channel docs/etc. your teachers have ever
wanted to utilize.)
You can learn more at:

http://www.shareasale.com/r.cfm?B=33165&U=140838&M=7449

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