[Videolib] Kaiser Family Foundation survey concerning media use by

Degenhard, William F. (wfdegenhard@stcloudstate.edu)
Sat, 12 Mar 2005 16:02:59 -0600

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Hello Everyone,
=20
I thought that you would find this to be of interest...
=20
The Kaiser Family Foundation released an interesting study a few days =
ago:
"Generation M: Media in the Lives of 8-18 Year-olds"

The Executive Summary and the full report are available at the following =
URL:
http://www.kff.org/entmedia/entmedia030905pkg.cfm
=20

My personal conclusion: It seems, with more and more evidence, that =
educational institutions and libraries need to more enthusiastically =
embrace the newer mediums/technologies of informational/recreational =
content in order to remain relevant to younger generations. We need to =
narrow the gap between the daily experience of life (the use of newer =
mediums) for younger generations and what we offer them in educational =
institutions and libraries. If the gap widens, the risk might be that =
we will be perceived as irrelevant. Linking recreational mediums (a =
form of literacy) with educational content (a form of literacy) seems to =
be 'key' to keeping the educational process current with younger =
generations' advancing informational/recreational abilities. The goal =
is not to abandon traditional forms of literacy, but to use the newer =
mediums (forms of literacy) to help further inspire younger generations =
with a passion for engaging with the more traditional forms of literacy.

=20

Bill Degenhard,

Librarian, Assistant Professor,

St. Cloud State University

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=20
Quoted from the Kaiser Family Foundation Website:
=20
"A national Kaiser Family Foundation survey found children and teens are =
spending an increasing amount of time using "new media" like computers, =
the Internet and video games, without cutting back on the time they =
spend with "old" media like TV, print and music. Instead, because of the =
amount of time they spend using more than one medium at a time (for =
example, going online while watching TV), they're managing to pack =
increasing amounts of media content into the same amount of time each =
day."
=20
"The study, Generation M: Media in the Lives of 8-18 Year-olds, examined =
media use among a nationally representative sample of more than 2,000 =
3rd through 12th graders who completed detailed questionnaires, =
including nearly 700 self-selected participants who also maintained =
seven-day media diaries."
=20
"This report was released at a forum on Wednesday, March 9, 2005 in =
Washington, D.C., that included a keynote speech by Senator Hillary =
Rodham Clinton and a roundtable discussion featuring FCC Commissioner =
Michael Copps, Hip Hop artist Common, and top executives from the video =
game and television industries. The discussion was moderated by CNN's =
Jeff Greenfield."
=20
The Executive Summary and the full report are available at the following =
URL:
http://www.kff.org/entmedia/entmedia030905pkg.cfm

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color=3D#000000 size=3D2>=0A=
<DIV>Hello Everyone,</DIV>=0A=
<DIV>&nbsp;</DIV>=0A=
<DIV>I thought that you would find this to be of interest...</DIV>=0A=
<DIV>&nbsp;</DIV>=0A=
<DIV>The Kaiser Family Foundation released an interesting study&nbsp;a =
few days =0A=
ago:</DIV>=0A=
<DIV>"Generation M: Media in the Lives of 8-18 Year-olds"<BR></DIV>=0A=
<DIV>The Executive Summary and the full report are available at the =
following =0A=
URL:<BR><A =0A=
href=3D"http://www.kff.org/entmedia/entmedia030905pkg.cfm">http://www.kff=
.org/entmedia/entmedia030905pkg.cfm</A></DIV>=0A=
<DIV><SPAN style=3D"FONT-SIZE: 10pt; FONT-FAMILY: =
Arial">&nbsp;<?xml:namespace =0A=
prefix =3D o ns =3D "urn:schemas-microsoft-com:office:office" =0A=
/><o:p></o:p></SPAN></DIV>=0A=
<DIV>=0A=
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN =0A=
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Arial"><STRONG>My personal =0A=
conclusion:</STRONG> It seems, with more and more evidence, =0A=
that&nbsp;educational institutions and libraries need&nbsp;to =0A=
more&nbsp;enthusiastically&nbsp;embrace the&nbsp;newer =
mediums/technologies of =0A=
informational/recreational content in order to remain relevant to =
younger =0A=
generations.&nbsp;&nbsp;We need to narrow the gap&nbsp;between the daily =0A=
experience of life (the use of newer mediums) for younger =
generations&nbsp;and =0A=
what&nbsp;we offer them&nbsp;in educational institutions and =
libraries.&nbsp; If =0A=
the gap&nbsp;widens, the risk&nbsp;might be that we will be perceived as =0A=
irrelevant.&nbsp; Linking recreational mediums (a form of literacy) with =0A=
educational content (a form of literacy) seems to be &#8216;key&#8217; =
to keeping the =0A=
educational process current with younger generations' advancing =0A=
informational/recreational abilities.&nbsp; The goal is not to abandon =0A=
traditional forms of literacy, but to use the newer mediums (forms of =0A=
literacy)&nbsp;to help further inspire younger generations with&nbsp;a =
passion =0A=
for engaging with the more traditional forms of literacy.</SPAN></P>=0A=
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN =0A=
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Arial"></SPAN>&nbsp;</P>=0A=
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN =0A=
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Arial">Bill Degenhard,</SPAN></P>=0A=
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN =0A=
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Arial">Librarian, Assistant =0A=
Professor,</SPAN></P>=0A=
<P class=3DMsoNormal style=3D"MARGIN: 0in 0in 0pt"><SPAN =0A=
style=3D"FONT-SIZE: 10pt; FONT-FAMILY: Arial">St. Cloud State =0A=
University</SPAN></P></DIV>=0A=
<DIV>--------------------------------------------------------------------=
---</DIV>=0A=
<DIV>&nbsp;</DIV>=0A=
<DIV>Quoted from the Kaiser Family Foundation Website:</DIV>=0A=
<DIV>&nbsp;</DIV>=0A=
<DIV>"A national Kaiser Family Foundation survey found children and =
teens are =0A=
spending an increasing amount of time using &#8220;new media&#8221; like =
computers, the =0A=
Internet and video games, without cutting back on the time they spend =
with &#8220;old&#8221; =0A=
media like TV, print and music. Instead, because of the amount of time =
they =0A=
spend using more than one medium at a time (for example, going online =
while =0A=
watching TV), they&#8217;re managing to pack increasing amounts of media =
content into =0A=
the same amount of time each day."</DIV>=0A=
<DIV>&nbsp;</DIV>=0A=
<DIV>"The study, Generation M: Media in the Lives of 8-18 Year-olds, =
examined =0A=
media use among a nationally representative sample of more than 2,000 =
3rd =0A=
through 12th graders who completed detailed questionnaires, including =
nearly 700 =0A=
self-selected participants who also maintained seven-day media =
diaries."</DIV>=0A=
<DIV>&nbsp;</DIV>=0A=
<DIV>"<STRONG>This report was released at a forum on Wednesday, March 9, =
2005 in =0A=
Washington, D.C.,</STRONG> that included a keynote speech by Senator =
Hillary =0A=
Rodham Clinton and a roundtable discussion featuring FCC Commissioner =
Michael =0A=
Copps, Hip Hop artist Common, and top executives from the video game and =0A=
television industries. The discussion was moderated by CNN&#8217;s Jeff =0A=
Greenfield."</DIV>=0A=
<DIV>&nbsp;</DIV>=0A=
<DIV>The Executive Summary and the full report are available at the =
following =0A=
URL:<BR><A =0A=
href=3D"http://www.kff.org/entmedia/entmedia030905pkg.cfm">http://www.kff=
.org/entmedia/entmedia030905pkg.cfm</A></DIV></FONT></DIV></BODY></HTML>
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