RE: [Videolib] Military Ads on Chanel One

Mark W. Kopp (
Thu, 24 Feb 2005 11:12:12 -0500

Where was your outrage when schools showed Fahrenheit 911?...hmmmm?

Oh, that's right...someone claimed THAT was a documentary!!

Without them, neither of us could have our own opinion and share it!!


-----Original Message-----
[] On Behalf Of Melissa
Sent: Wednesday, February 23, 2005 12:31 PM
Subject: [Videolib] Military Ads on Chanel One


>From: "U.S. Labor Against the War" <>
>To: (Recipient list suppressed)
>Subject: [uslawaffiliates] MILITARY TV IN THE SCHOOLS
>Date: Sun, 20 Feb 2005 15:38:43 -0800
>Why Go to College, When You Can be Cannon Fodder?
>Do You Know What Your Kids Are Watching on "Educational" TV at School?
>"A parent who's too busy or doesn't realize the importance of tuning in

>to his or her child often expresses surprise when the child gets into
>trouble or drops out of school. The child knows, but can't explain,
>that those "bad kids" he or she hangs out with are alike a lifeline.
>This is the secret pullall the unpleasantness and risk in the world is
>worth the feeling of being seen and heard by someone."
>on Parenting: 10 Essential Principles that Will Transform Your Family
>I learned something new yesterday. Channel One News, the "educational"
>TV show that my daughter Isa and millions of other American kids watch
>every morning at school, is busy recruiting our teenagers into the
>"Mom, they're really aiming at the black kids, and the Hispanic kids
>too. I'm so sick of seeing those military ads everyday. "The Power of
>One", and all that lots of my friends are falling for it!"
>This is especially upsetting to Isa because several of her black
>friends, 18, 19 and 20 years old, have been shipped to Iraq. Some were
>promised they wouldn't have to be in combat, but would be doing
>"mechanical work", "communications", or "wiring".
>It seems doubtful that, when push comes to shove, kids who've been
>promised such jobs will be allowed to avoid combat. One of her friends
>has already been shot "in an embarrassing place"; he's being treated
>overseas instead of the US so that he can be sent quickly back into
>combat in Iraq. Mr. Bush's military needs warm bodies, able or not.
>I stopped the car and asked, "Wait a minute. What do you mean when you
>say you're "seeing those military ads every day"?"
>"We have to watch this short thing every morning in homeroom called
>"Channel One News"," Isa explained with a weary tone. "It's
>educational, supposedly. You know, the day's news, so we'll be up on
>current events. But in between the stories, there are more and more ads

>for the Army and the Marines."
>I thought about "No Child Left Behind" and the malignant purpose behind

>that sweet-sounding act that Mr. Bush and his men (and at least one
>journalist paid $250,000 by the White House) have continuously promoted

>to trusting parents across the US. After catching my breath I asked,
>"Are you saying you're being recruited through the TV you watch during
>homeroom?" She nodded. I asked again, "What do your teachers think
>about this? What about Mr. Hitchens (not his real name), who told you
>privately that he's antiwar? Doesn't he say anything against it?"
>Persuaded Away from College, Towards the Military
>"No, I think the teachers and the kids are so used to it at my school
>that they don't even notice anymore. I mean, the other day I was
>walking to Sociology class and heard the ROTC instructor telling the
>kids, "Okay, this is how you hold your M-16". The whole culture of the
>school is military these days, so nobody notices anything unusual about

>this. And I think the few teachers who aren't prowar or proBush are
>afraid to get in trouble if they say anything that doesn't sound
>As noted in my recent articles on military recruitment and the coming
>draft, for two years my daughter and I have been fighting the
>aggressive and often sneaky efforts of military recruiters to sign her
>up. Certainly they don't want her for her physical prowess-she weighs
>98 pounds-so I can only assume they want her for other reasons. Either
>they've seen her high verbal scores, or they just want young
>bodies-even a tiny one-to serve as cannon fodder.
>With a military recruiter present every day in the cafeteria, military
>"speakers" visiting classrooms, and huge recruiting posters in the
>guidance office, perhaps it's not surprising that teachers and even
>guidance counselors have been influenced by the constant hum of
>"enlist, enlist, enlist". Students at Isa's school are told that, yes,
>they could consider college, but that it's "very expensive" and "may
>not guarantee you a job", while the military "will pay for college" and

>"practically guarantees you'll have a great career". Oh, and "a big
>cash bonus right now if you sign up today!"
>Joining the military is presented as the one and only path of honor,
>heroism, and service to one's country. Many students, not surprisingly,

>want to be heroes or get out of poverty, so they're signing up in
>droves. College recruiting is a rarity at this school, and at her
>previous school, as well. Ah, but military recruiters are constantly
>lurking around, spending quality time with fatherless boys, handing out

>materials, giving "aptitude tests" (played down as "just helping you
>figure out what you're really good at"), handing out Marine bumper
>stickers, and otherwise making their smartly-uniformed presence known.
>"It's just everywhere", Isa continued. "Here's an example: In gym we
>don't exercise or play sports like we used to do-now we "sound off",
>just like in the military, while running and doing jumping jacks,
>push-ups, and pull-ups. The freshmen are told to shout, "one, two!",
>then the sophomores are supposed to answer, "three, four!", and then
>the whole group of us has to say "Sound off!" I mean it's ridiculous
>Mom! How are you supposed to exercise while you're shouting at the top
>of your lungs?"
>As I started driving again, I took a moment to reflect on this
>"military culture" that's replacing the educational culture in
>America's public schools. Surely Channel One News, which parents and
>educators have criticized from the start as nothing more than a way to
>let corporations advertise their products directly to kids without
>their parents' knowledge, wouldn't go so far as to market the military
>to children as a (better, more heroic, more exciting) alternative to
>college? Surely they wouldn't override Mom and Dad by sneakily
>recruiting through "educational" TV at school? Would they? Could they?
>To be continued in, "Military Recruiting Commercials on "Educational"
>TV in Public Schools: Day after Day, Military Ads Target
>Children-Especially Hispanics and Blacks-On Channel One News in Schools

>Across the Nation"
>Dr. Teresa Whitehurst is a clinical psychologist and writer. Her most
>recent book describes the nonviolent guidance of
>on Parenting: 10 Essential Principles that Will Transform Your Family,
>Baker Books, 9/2004.
>You can contact her at
>Global Network Against Weapons & Nuclear Power in Space
>PO Box 652
>Brunswick, ME 04011
>(207) 729-0517
>(207) 319-2017 (Cell phone)
><> (Our

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