Sent: 5/26/04 11:37 AM
Subject: Re: [Videolib] closed captioning on videos
In a message dated 5/26/04 1:59:37 PM, email@example.com writes:
What about passing the cost on to the customer? If it costs $500 for
caption a video, then raise the price by $2 or $3 or even $10 per video
recoup it that way. I would gladly pay extra to get a captioned video.
think that others would be willing to do this too. I know it would be
added burden for the distributors, but more and more of us are being
required to purchase only captioned videos, and your consumer pool will
San Diego Mesa College
Like Kino, we only have 24 titles out of about 100 that would need
closed-captioning, but those 24 are lacking them not because we are
heartless fiends or unaware of the current legal requirements (and I
know Jill, that you're not suggesting this, of course). I'm sure Jessica
feels just as guilty about it as I do.
It's very, very hard to add extra retail cost for a feature film to what
already is a very small market. It's an extremely competitive business
when you can buy MEET ME IN ST. LOUIS, THE ADVENTURES OF ROBIN HOOD or
NIGHT AT THE OPERA for as little as $10. For Kino and Milestone, where
many of our films are $24.95 and $29.95, we have to price them even at
this "high" price because a sale of 2000 DVDs of a silent or "obscure"
classic title is considered a huge success and costs of production are
higher because of preservation and production costs (a score for a
silent film alone can cost anywhere from $500 to $20,000). Many of them
sell in the only 500 to 1000 range.
In some ways, the very cheap pricing for video has been a boon for the
consumer and the educational market, but less so for the independent
for-profit distributor. In regards to closed-captioning, lost sales
versus higher price presents a Catch-22.
And I'm not sure I've mentioned this before (I'm sure I have) but a
surprisingly low percentage of our DVD sales are to schools and
libraries. It's almost 60 to 70% to individual buyers. Jessica and I
should talk amongst ourselves about it, but I'd be curious to know what
the percentage of schools and libraries bought her early women
filmmakers series, because ours was fairly small for our Equal Time
Milestone Film & Video
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