Re: [Videolib] What about lowering Public Performance Rights

Barbara Rhodes (medialibrarybird@earthlink.net)
Wed, 24 Mar 2004 11:19:06 -0600 (GMT-06:00)

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<DIV>Gary--I must take exception to your statement about most public librar=
ies not needing public performance rights on their purchases.&nbsp;Being in=
the academic arena, you may not realize how many public libraries use thei=
r videos and DVDs for in-house programming (aka storytimes and adult progra=
mming), not everything they buy goes into a circulating collection.&nbsp;&n=
bsp;Of course, materials used in-house do need either PPR or an umbrella si=
te license and as the regional Media Consultant for 104 public libraries, I=
spend much of my time explaining and re-explaning that fact to every new l=
ibrary staff member that wants to know why they can't &nbsp;just show anyth=
ing they have handy on the shelf for storytime.&nbsp;&nbsp; I&nbsp; beg my =
librarians to always try to buy PPR on anything they purchase that they thi=
nk may <U>ever</U> be shown&nbsp;in their buildings, especially if there is=
little or no price difference in obtaining PPR on&nbsp;a title.&nbsp; Obvi=
ously, under those circumstances the lower any additional PPR charges are, =
the more likely the public libraries&nbsp;are to purchase the titles with t=
he proper&nbsp;copyright licenses.&nbsp; Educating&nbsp;overworked, undertr=
ained, and understaffed&nbsp;public libraries to this issue is hard enough,=
please don't make it any worse.&nbsp;</DIV>
<DIV>&nbsp;</DIV>
<DIV>Thanks&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<BR><BR><BR>-----Original Me=
ssage----- <BR>From: Gary Handman <GHANDMAN@LIBRARY.BERKELEY.EDU><BR>Sent: =
Mar 18, 2004 12:21 PM <BR>To: joel@microcinema.com, videolib@library.berkel=
ey.edu <BR>Subject: Re: [Videolib] What about lowering Public Performance R=
ights licenses? <BR><BR><XHTML><XBODY>Thanks for sending this out, Joel.<BR=
><BR>Here's the deal:&nbsp; the vast (and I mean vast) majority of librarie=
s collecting video simply DO NOT NEED PUBLIC PERFORMANCE RIGHTS!&nbsp; Cert=
ainly, any public library not in the business of programming (i.e. publicly=
exhibiting) the materials in their collection do not need PPR.&nbsp; In ac=
ademic libraries, by far the most common uses of video are<BR>1) in connect=
ion with face-to-face teaching, and thereby covered by fair use and 2)&nbsp=
; viewing by individuals within the library (and often in connection with c=
oursework -- in other words, probably covered by fair use also).<BR><BR>I t=
hink that for libraries that DO need PPRs, taking on a flat $25 is <U>EXTRE=
MELY </U>reasonable.<BR><BR><BR><BR>At 09:22 AM 3/18/2004, you wrote:<BR></=
DIV>
<BLOCKQUOTE class=3Dcite cite=3D"" type=3D"cite">Hello everyone,<BR><BR>I w=
ould like to hear your honest opinion/feedback about a topic which <BR>is v=
ery relevant to all of us: Public Performance Rights license fees.<BR><BR>W=
e launched our Blackchair DVD Collection in mid December. We service <BR>di=
rect to consumer and retail, but we also are gaining a very strong <BR>clie=
nt base in the educational/institutional markets.<BR><BR>We distribute FOUR=
titles on DVD where the Retail price and the PPR <BR>price are exactly the=
same ($25-$30 depending on the title). This <BR>pricing structure was dema=
nded by the producers of the DVD's who <BR>intentionally wanted to keep the=
price fair so the works could be <BR>accessible across the board.<BR><BR>F=
urthermore, we have a couple of titles with a PPR of $50, only $20 <BR>over=
the SRP.<BR><BR>finally, we have a few titles with a PPR of around $60-$75=
or $30-$50 <BR>over SRP.<BR><BR>Here's what we are seeing - there has been=
a HUGE (!) rush by <BR>educators/librarians to buy the low priced titles. =
The second most <BR>popular purchases are the ones that around $50 and the =
third most <BR>popular are those around the $75 range.<BR><BR>The titles we=
have at $100-$125 barely sell at all.<BR><BR>So we are experiencing a very=
obvious trend here, and it has got us <BR>wondering if we should be talkin=
g to all of our producers/labels about <BR>LOWERING their pricing, and/or p=
utting a cap on their PPR pricing.<BR><BR>Three possible scenarios:<BR>1. k=
eep PPR and SRP the same.<BR>2. Whatever the SRP, add on a flat $25 for PPR=
license<BR>3. Similar to #2, whatever the SRP, simply bump the PPR up to a=
$50.00 <BR>cap.<BR><BR>I would very much like to hear your honest input ab=
out this because I <BR>am also hearing from librarians who are buying our l=
ower priced <BR>product a great sigh of relief and a big THANK YOU for offe=
ring titles <BR>at an affordable rate.<BR><BR>Thank you for your considerat=
ion.<BR><BR>Respectfully,<BR>Joel<BR><BR>Joel S. Bachar, Founder<BR>Microci=
nema International<BR>531 Utah Street, San Francisco, CA 94110, USA<BR>415-=
864-0660<BR><A href=3D"http://www.microcinema.com/" eudora=3D"autourl">www.=
microcinema.com</A><BR><BR>_______________________________________________<=
BR>Videolib mailing list<BR>Videolib@library.berkeley.edu<BR><A href=3D"htt=
p://www.lib.berkeley.edu/mailman/listinfo/videolib" eudora=3D"autourl">http=
://www.lib.berkeley.edu/mailman/listinfo/videolib</A></BLOCKQUOTE><X-SIGSEP=
>
<P></X-SIGSEP>Gary Handman<BR>Director<BR>Media Resources Center<BR>Moffitt=
Library<BR>UC Berkeley<BR>ghandman@library.berkeley.edu<BR><A href=3D"http=
://www.lib.berkeley.edu/MRC" eudora=3D"autourl">http://www.lib.berkeley.edu=
/MRC<BR><BR></A>****<BR><BR>"Movies are poems, a holy bible, the great moth=
er of us."<BR>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&=
nbsp;&nbsp;&nbsp;&nbsp; --Ted Berrigan </P></BODY><PRE>

Barbara Rhodes
Media Consultant
Northeast Texas Library System</PRE>