RE: [Videolib] What about lowering Public Performance Rights lice
Thu, 18 Mar 2004 13:03:35 -0600

Hi Betty,

This is an interesting series of independent films:

Rather inexpensive too.


-----Original Message-----
From: Joel S. Bachar []
Sent: Thursday, March 18, 2004 11:22 am
Subject: [Videolib] What about lowering Public Performance Rights licenses?

Hello everyone,

I would like to hear your honest opinion/feedback about a topic which
is very relevant to all of us: Public Performance Rights license fees.

We launched our Blackchair DVD Collection in mid December. We service
direct to consumer and retail, but we also are gaining a very strong
client base in the educational/institutional markets.

We distribute FOUR titles on DVD where the Retail price and the PPR
price are exactly the same ($25-$30 depending on the title). This
pricing structure was demanded by the producers of the DVD's who
intentionally wanted to keep the price fair so the works could be
accessible across the board.

Furthermore, we have a couple of titles with a PPR of $50, only $20
over the SRP.

finally, we have a few titles with a PPR of around $60-$75 or $30-$50
over SRP.

Here's what we are seeing - there has been a HUGE (!) rush by
educators/librarians to buy the low priced titles. The second most
popular purchases are the ones that around $50 and the third most
popular are those around the $75 range.

The titles we have at $100-$125 barely sell at all.

So we are experiencing a very obvious trend here, and it has got us
wondering if we should be talking to all of our producers/labels about
LOWERING their pricing, and/or putting a cap on their PPR pricing.

Three possible scenarios:
1. keep PPR and SRP the same.
2. Whatever the SRP, add on a flat $25 for PPR license
3. Similar to #2, whatever the SRP, simply bump the PPR up to a $50.00

I would very much like to hear your honest input about this because I
am also hearing from librarians who are buying our lower priced
product a great sigh of relief and a big THANK YOU for offering titles
at an affordable rate.

Thank you for your consideration.


Joel S. Bachar, Founder
Microcinema International
531 Utah Street, San Francisco, CA 94110, USA

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