[Videolib] A&E in libraries

Sarah Andrews (sarah-andrews@uiowa.edu)
Thu, 18 Sep 2003 11:56:46 -0500

I think covers do matter--especially to younger viewers. Videos with
boring-looking covers (including those with people dressed in period
costumes) don't circulate. For example: The Sopranos video covers are very
boring. The only patrons who seem to check it out are people that have
heard the buzz about it--not casual browsers.

I also work in an academic library where the videos are stored in a
non-public area with no browsing allowed. Covers seem to matter less, and
cataloging matters more--for example, we have patrons that obviously do
keyword searches for "sex"--and end up checking out life sciences videos as
well as what I expect they were looking for.

Sarah Andrews

At 10:15 AM 9/18/2003, you wrote:
>Dear CW;
>In recent weeks our crack team of sales professionals have told us that
>libraries are no longer eager to purchase A&E videos. They attribute this
>to the lack of color covers. Apparently their contention is that generic
>covers inhibit sales regardless of content. This seems strange to me because
>when I peruse local public library collections, as I often do, I see lots of
>A&E videos, though sadly not all of them were purchased from QBI. Is our
>sales staff's shared perception correct? How do video librarians (not just
>in the public libraries) feel about this? Strangely (to me anyway) we sell
>an awful lot of Showtime "family" selections, which seem to me to resemble
>live-action Disney product without the gritty reality the Mouseketeer crowd
>usually provides.
>Mike Tribby
>Senior Cataloger
>Quality Books Inc.
>The Best of America's Independent Presses
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