Re: [Videolib] Advertising of films shown in public library

Marc Sober (msober@mail.pratt.lib.md.us)
Tue, 17 Jun 2003 15:40:23 -0400

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I know of a local library system that used to do advertising like:
"A major motion picture starring Humphrey Bogart, Mary Astor, Sidney
Greenstreet, and Peter Lorre."
or
"A classic animated film about the adventures of a young deer who loses
his mother." (I'd be really careful with any Disney film, but I don't
remember Disney doing any hard-boiled detcetive films).

Stephen Head wrote:

> Iím fairly certain that this topic has been discussed on this list,
> but I am new to the list and new to my current position.Iím
> responsible for setting up adult programming for our library and its
> branches and part of what Iíd like to do is a film series that would
> run in conjunction with a speaker(s) discussing hard-boiled crime
> fiction.I know about the two main site licensing companies and have
> contacted them for pricing of a contract.My problem with them is that
> they donít allow the holder of the license to advertise film
> titles.Iím sure they have their reasons, but I donít feel that
> advertising a film series without titles is very productive.I know
> there are ways around this because I see other libraries advertising
> specific titles all the time.Either they are cheating or they are
> contracting for a license through someone else.
>
> So, do I have to license with each individual distributor to show
> specific titles and advertise them?Is this costly?There is no budget
> for programming for our system, so I have to beg, steal or borrow to
> implement anything.Please respond to me off list as Iím sure that this
> topic has been covered and I wouldnít want to clutter up everyoneís
> email with a repetition.
>
> Thanks so much for your help,
>
> Stephen R. Head
>
> Systems Services Librarian
>
> Sara Hightower Regional Library System
>
> 205 Riverside Pkwy, NE
>
> Rome, Georgia 30161
>
> 706-236-4612
>

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I know of a local library system that used to do advertising like:
"A major motion picture starring Humphrey Bogart, Mary Astor, Sidney Greenstreet, and Peter Lorre."
or
"A classic animated film about the adventures of a young deer who loses his mother." (I'd be really careful with any Disney film, but I don't remember Disney doing any hard-boiled detcetive films).

Stephen Head wrote:

Iím fairly certain that this topic has been discussed on this list, but I am new to the list and new to my current position.Iím responsible for setting up adult programming for our library and its branches and part of what Iíd like to do is a film series that would run in conjunction with a speaker(s) discussing hard-boiled crime fiction.I know about the two main site licensing companies and have contacted them for pricing of a contract.My problem with them is that they donít allow the holder of the license to advertise film titles.Iím sure they have their reasons, but I donít feel that advertising a film series without titles is very productive.I know there are ways around this because I see other libraries advertising specific titles all the time.Either they are cheating or they are contracting for a license through someone else.

So, do I have to license with each individual distributor to show specific titles and advertise them?Is this costly?There is no budget for programming for our system, so I have to beg, steal or borrow to implement anything.Please respond to me off list as Iím sure that this topic has been covered and I wouldnít want to clutter up everyoneís email with a repetition.

Thanks so much for your help,

Stephen R. Head

Systems Services Librarian

Sara Hightower Regional Library System

205 Riverside Pkwy, NE

RomeGeorgia 30161 

706-236-4612

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