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http://libraryjournal.reviewsnews.com/index.asp?layout=articlePrint&articleID=CA296901
excerpted from
Library Journal 5/15/2003
Media Marketing
By Adam Mazmanian -- 5/15/2003
Fifteen library-tested programs and policies to increase circulation of
AV materials
In the minds of many patrons, libraries remain synonymous with books,
reading, and research, while librarians know they offer so much more. No
librarians we spoke with want to diminish the place of books nor are
they interested in entering into head-to-head competition with the local
video store. But by offering unique programs and products and by getting
the word out to the public, librarians can expand their users'
understanding of what today's libraries are all about.
.
2. Feature Local Artists Not all filmmakers live in Hollywood. Last
November, for instance, the Kanawha County Public Library, Charleston,
WV, featured a program of seven West Virginia filmmakers and their
works, with free screenings held at branches across the system. Steve
Fesenmaier, film programmer for the West Virginia Library Commission,
has founded two film festivals to promote local filmmakers. He also
presents workshops on local and regional filmmakers at state library
conferences and works to partner individual filmmakers with libraries to
produce their own local history documentaries. If your state as a film
commission, you might contact them to build the same sort of
relationship.
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http://libraryjournal.reviewsnews.com/index.asp?layout=articlePrint&articleID=CA296901
excerpted from
Library Journal 5/15/2003
Media Marketing
By Adam Mazmanian -- 5/15/2003
Fifteen library-tested programs and policies to increase circulation
of AV materials
In the minds of many patrons, libraries remain synonymous with books, reading, and research, while librarians know they offer so much more. No librarians we spoke with want to diminish the place of books nor are they interested in entering into head-to-head competition with the local video store. But by offering unique programs and products and by getting the word out to the public, librarians can expand their users' understanding of what today's libraries are all about.
.
2. Feature Local Artists Not all filmmakers live in Hollywood. Last November, for instance, the Kanawha County Public Library, Charleston, WV, featured a program of seven West Virginia filmmakers and their works, with free screenings held at branches across the system. Steve Fesenmaier, film programmer for the West Virginia Library Commission, has founded two film festivals to promote local filmmakers. He also presents workshops on local and regional filmmakers at state library conferences and works to partner individual filmmakers with libraries to produce their own local history documentaries. If your state as a film commission, you might contact them to build the same sort of relationship.
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