Audience demographics

Kim Hale (
Sat, 16 Nov 2002 15:56:53 -0800 (PST)

Fellow Videolibbers:

Can anyone tell me how to find audience demographics for films? One
common assignment at our institution involves getting this information,
including breakdowns by sex, age, race and income.

Are there good sources to refer students to for both current and
retrospective data?



Kimberly A. Hale
Head of Collection Management
Columbia College Chicago
624 S. Michigan Ave.
Chicago, IL 60605

Phone: 312-344-7355 Fax: 312-344-8062 Email: