Which companies have the best packaging (in that their packaging helps
boost circulation more then others), and why?
I'm curious, and perhaps we can copy what they do...
At 06:17 PM 2/21/02 -0800, you wrote:
> We have weeded over 75% of our MacArthur collection over the past few
>years, also because of low circulation. For a few titles that were either
>very important and/or still being used some, and were available in more
>episodes per tape (i.e. 9 episodes on 5 videos vs. 9 episodes on 9 videos) we
>actually purchased replacements to save shelf space. These videos with new
>spiffy covers are circulating much better than the old MacArthur ones.
> I think part of the problem with the MacArthur collection is the generic
>packaging. Patrons have seen them around for years and they are not
>eyecatching. No matter what the topic they all look the same. We have open
>shelves and we have found that packaging is very important. Attractive cover
>art definitely stimulates interest. One of our staff members just did her
>MLS research paper on this--the same videos with full sleeve colorful cover
>art went out 2-3 times more often than videos with partial cover art or
> Our informational/educational video circulation increased again last year
>by a slight amount, as did the entertainment video. Our overall
>entertainment video circulation is much higher than the info/ed but the
>entertaiment videos outnumber the info/ed at least 3 to 1. (Fiction book
>circulation is also higher than nonfiction book circulation.)
> To promote the inof/ed videos I have a large display unit in the lobby by
>the adult services (book) department. I put up a new display every month or
>two. We have featured topics such as travel, biographies, PBS programs,
>health, etc. I have had patrons who never set foot in our department find
>these videos and then they have come to the AV department to ask if we have
>more, or ask what happened to the videos that were in the lobby when we
>change the display. They tell me "I didn't know you had this kind of video."
> Our non-fiction videos are shelved in Dewey call # order, the entertainment
>in alphabetical sections. Most of the videos in the areas mentioned by Paul
>Duckworth in his reply do well for us, but videos on animals (wild and
>domesticated), gardening, computer instruction, biographies, home repair and
>maintenance are a few of the areas that also do very well. In our library
>plays (except non feature film Shakespeare) and foreign films are classified
> Promotion of much of the info/ed videos and some of the videos classified
>in Entertainment such as "Reading Rainbow" videos is a constant struggle.
>Mansfield/Richland County Public Library
Jonathan Miller, President
First Run / Icarus Films, Inc.
32 Court Street, 21st Floor
Brooklyn, NY. 11201 USA
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