marketing independent videos

Jean Hewlett (
Wed, 13 Jun 2001 14:08:40 -0700 (PDT)

I have a question from someone who is producing nature videos, of the
"here is a scientist who works with these fascinating creatures" variety
that is often seen on Animal Planet and PBS.

He's asked me to find out how one goes about marketing this type of
video to broadcast sources and the home video market.

Is there a source that lists video agents and/or distributors? Are there
certain companies that handle a lot of this type of video? Where would
you experts suggest that I check?

He is also looking for information on "the environmental video market,
both broadcast and home video. Specifically: general market trends,
predicted trends in broadcast and buying, percentage of market share
that this group captures." Does anyone know a source that tracks this?
Or perhaps one that just tracks these statistics for documentary videos
in general?

And the final kicker--he needs this information by Friday, and my boss
has promised we will find it for him by then!

Does anybody have any ideas? Any and all suggestions will be greatly

Please reply directly to me. I will summarize for the list, if others
are interested.

Jean Hewlett
North Bay Cooperative Library System, Santa Rosa CA