Interesting developments on the digital distribution front?

Gary Handman (
Mon, 19 Mar 2001 16:04:43 -0800 (PST)

> >> CinemaNow Secures Site and Starts Subscription Service
>(indieWIRE/02.27.01) -- CinemaNow, the video-on-demand site principally
>owned by Lions Gate, yesterday announced a solution to one of the largest
>problems facing online film distribution, maintaining territorial rights.
>While many film-licensing contracts now cover all media, including the
>Internet, those rights were virtually unusable because of the geographical
>restrictions built into film distribution. Owning North American Internet
>rights is useless on a world-wide-web.
>The introduction of Digital Envoyšs NetAcuity will allow access to be
>controlled on a territory-by-territory basis with 99% accuracy according to
>CinemaNow. "When wešre talking major studios, [enforcing territorial rights
>restrictions] is their biggest concern," CinemaNow executive vice president
>Bruce Eisen, who cut the deal with Digital Envoy, told indieWIRE.
>"Coming from the traditional film business ourselves, we are well acquainted
>with the specific needs of Hollywood in terms of selling films on a
>territory-by-territory basis. Our use of Digital Envoy's NetAcuity product
>enables us to provide our licensors with the territorial rights security
>that they have come to expect and demand," Curt Marvis, CinemaNow CEO
>The geo-targeting technology uses information such as IP-addresses and
>servers to determine the geographical location of computers. As a membership
>site CinemaNow requests basic personal information from users, but this
>databases will not be combined with the location of individual log-ons. "We
>know where that computer is, but we donšt know who you are."
>CinemaNow, also announced yesterday, they will be offering
>subscription-based access to selected films in their pay-per-view library
>for $9.95 a month. [Maud Kersnowski]

Gary Handman
Media Resources Center
Moffitt Library
UC Berkeley, CA 94720-6000

"You are looking into the mind of home video. It is innocent, it is aimless,
it is determined, it is real" --Don DeLillo, Underworld