At 09:38 AM 10/11/2000 -0700, Darryl Wiggers wrote:
>At one point Gary Handman says (in part) "The lessons here are: Content has
>nothing to do with anything anymore." Forgive me, but I think this is
>important so I'll repeat it again: "Content has nothing to do with anything
>I highlight this not because I'm thrilled to hear it (though I derive a
>sense of "So what? More DVDs for Christmas. Yipee!" from the writer) but
>because, thus far, I think it's the most succinct and accurate statement in
>this thread. I see it everyday. Already I'm meeting 20-something folks who
>refuse to watch anything unless it's on DVD. The lack of picture sharpness
>on VHS now repulses them much like how my generation reacted to black &
>white movies 20 or so years ago. Even if a movie title interests them, they
>would rather wait to see if it comes out on DVD. If not, they'll simply opt
>for what is available. Preferably a newer title because older films weren't
>made with Stereo Dolby Digital 5.1. Ultimately "content has nothing to do
>with anything anymore."
>A number of list members have already predicted that many titles will be
>forever lost because they don't make the DVD transition (is there any
>doubt?). But I also think it's obvious few will care because "content has
>nothing to do with anything anymore."
>In the last few months I've been checking out some of the latest DVD titles,
>and the "goodies" everyone seems to love. I find it interesting that most of
>these "goodies" (an interesting, positive term) are actually marketing
>elements, such as the Terminator 3-D ride on the T2 DVD, or the LL Cool J CD
>on Any Given Sunday. Even standard features like chapter selection and
>language selection are listed as "extras" or "Special Features" -- I assume
>because most people are incapable of realizing the deception. Again,
>"content has nothing to do with anything anymore."
>So I turn my attention back to broadcasting where, even in the days of VHS,
>a far wider selection of films are made available. And now, with digital
>signals, the quality of the picture is even better. But, gradually, more and
>more commercials creep in. And corporate logos are burned onto the bottom
>right-hand corner. And content is cut because it is deemed offensive, or
>they need more room for commercials. And, ultimately, few will care anyway
>because "content has nothing to do with anything anymore."
>And someday it'll be reported on the TV news: "Hooray! It's official!
>Culture is Dead -- Marketing Rules!" And most of us will stare blankly at
>our TV screens because "content has nothing to do with anything anymore."
Karen C. Driessen, Director Phone: 406-243-2856
Instructional Media Services (MMLAO1) FAX: 406-243-4067
32 Campus Drive #4968 E-mail: email@example.com
The University of Montana
Missoula MT 59812-4968