RE: future DVD?

Darryl Wiggers (Darryl.Wiggers@AllianceAtlantis.com)
Wed, 11 Oct 2000 09:38:27 -0700 (PDT)

At one point Gary Handman says (in part) "The lessons here are: Content has
nothing to do with anything anymore." Forgive me, but I think this is
important so I'll repeat it again: "Content has nothing to do with anything
anymore."

I highlight this not because I'm thrilled to hear it (though I derive a
sense of "So what? More DVDs for Christmas. Yipee!" from the writer) but
because, thus far, I think it's the most succinct and accurate statement in
this thread. I see it everyday. Already I'm meeting 20-something folks who
refuse to watch anything unless it's on DVD. The lack of picture sharpness
on VHS now repulses them much like how my generation reacted to black &
white movies 20 or so years ago. Even if a movie title interests them, they
would rather wait to see if it comes out on DVD. If not, they'll simply opt
for what is available. Preferably a newer title because older films weren't
made with Stereo Dolby Digital 5.1. Ultimately "content has nothing to do
with anything anymore."

A number of list members have already predicted that many titles will be
forever lost because they don't make the DVD transition (is there any
doubt?). But I also think it's obvious few will care because "content has
nothing to do with anything anymore."

In the last few months I've been checking out some of the latest DVD titles,
and the "goodies" everyone seems to love. I find it interesting that most of
these "goodies" (an interesting, positive term) are actually marketing
elements, such as the Terminator 3-D ride on the T2 DVD, or the LL Cool J CD
on Any Given Sunday. Even standard features like chapter selection and
language selection are listed as "extras" or "Special Features" -- I assume
because most people are incapable of realizing the deception. Again,
"content has nothing to do with anything anymore."

So I turn my attention back to broadcasting where, even in the days of VHS,
a far wider selection of films are made available. And now, with digital
signals, the quality of the picture is even better. But, gradually, more and
more commercials creep in. And corporate logos are burned onto the bottom
right-hand corner. And content is cut because it is deemed offensive, or
they need more room for commercials. And, ultimately, few will care anyway
because "content has nothing to do with anything anymore."

And someday it'll be reported on the TV news: "Hooray! It's official!
Culture is Dead -- Marketing Rules!" And most of us will stare blankly at
our TV screens because "content has nothing to do with anything anymore."

dw