Re: future DVD? Naaa redux

Mark Richie (
Tue, 10 Oct 2000 18:48:52 -0700 (PDT)

Thanks for the help Rick.

First the issue of rights when using an feature release in the classroom
is moot in any format if the intent is to ise the title under the
provisions of section 110(1) US Copyright Law. This is on our POs and
is not a problem for us. We have about 50 feature titles that support
literature units.

Second, all of you are right, the likely hood of getting IP transmission
rights for a feature film at the UNiversity or k-12 level are two: slim
and none. Same same with IMAX titles on VHS or National Geographic
Prime time specials that are in VHS and probably soon to be on DVD. We
have no intention of trying togo down this path.

We too have a DVD collection for our featrure films and film study
classes and lit classes love the trailers, directors interviews etc.
Foreign language teachers might discover the multilingual sound tracks.

INTERACTIVE DVD is still a Naaa. The development costs are too high to
be recovered in the education market alone, let alone pressing costs.
The installed base of DVD drives in computers at k-12 isn't there
either. Interactive CD-ROM has gone no where as a medium - it is the
filmstrip of the 90s.

AS to being limited to just educational titles - at 8,200 titles and
16,000 items (our collection) - I think "Limited" is a bit over stated.
We are, after all, an educational resource library, which means
supporting curriculum. If I had another $50,000 I still couldn't buy all
the titles I wanted.

Digital distribution at the universitry level has some leverage to be
considered beyond feature films and documentaries that will never be on
either digital IP or DVD - and that is dorm room and computer center
delivery. Some professors have a viewing list that students need to
check out before a class or lab as part of their prep. Rather than have
a limited number of copies (like 1) behind a reserve desk, if the title
was on a campus server it could be drawn down to any desk top with LAN
accesss. - in essence, by deploying a digital on demand video collection
via IP you have opened up hundreds or thousands of new "VCR" locations
across the campus and made information more widely available in a more
flexible format, with an imbedded feed back system that even allows
students to stop at any point and ask the instructor a question about
asequence and get an e-mail reply.

Randy! What - you getting old? I'm as much a born again cynic as you
are - but the reliability levels are way up and the band width within a
campus running at 10MBs or 100MBS makes intercampus downloading and/or
streaming a non issue. Shoes for industry!

At least in k-12 - our clients are moving to computers for their
information access. We are moving to where our clients are. Our video
catalog is web based, has a full text search engine, is cross connected
to our hard copy video catalog and is delivered on a scheduled basis via
the puiblic internet over IP.

There is not additional hardware required at the school, the end
delivered video is now interactive instead of just a linear video and
the whole start up cost is under $70,000.

One of the objects of the project was to prove that this could be done
on a shoe string budget, we did, iDVS works. Really!

See ya a Media Market. 8-)