New Release - THE PEOPLE'S PAINTING

Ryan Krivoshey (ryan@frif.com)
Wed, 4 Oct 2000 09:29:47 -0700 (PDT)

First Run / Icarus Films announces the release of a new documentary video
that delightfully probes the fine line between high art and opinion polls.
The film follows two artists in their attempt to paint the perfect painting
- a 'most wanted' painting - using opinion polls, market research and focus
groups.

THE PEOPLE’S PAINTING
Directed by Chris Granlund

Do you prefer a painting the size of a paperback, a dishwasher or a car?
Such questions were a part of a project that combined conceptual art,
market research, humor and a road trip. THE PEOPLE’S PAINTINT is the
chronicle of this project – a collaboration between New York based Russian
Avant-garde artists Vitaly Komar and Alex Melamid. Fascinated by the West’s
obsession with polls, market research and focus groups, they set out to
create a painting using these revered tools of capitalism.
Komar and Melamid began by polling a representative sample of people in the
UK, thereby establishing a British preference for landscapes or portraits,
abstracts or figurative paintings. They then began their tour of the
country in a Mini, decorated with the Union Jack, to discover more about
British taste. Along the way they met and interviewed such typical people
as a miner, a tattoo artist, housewives, a designer, an earl and a witch.
They also canvassed opinions from experts such as the Royal Academy’s
director of exhibitions, Norman Rosenthal, and best selling painter Gordon
King.

Based on their findings, Komar and Melamid produced a ‘most wanted’
painting, a true people’s painting. Called "conceptualism at its most
elegant and effective" (New York Times) – the painting and the film are an
evocative and satirical portrait of Britain today, and an examination of
the tools of late Twentieth Century capitalism.

"This video is an effective educational tool to frame a meaningful
discussion on art and its place in society. It will be enjoyed by high
school level and above. Highly recommended." – MC Journal: the Journal of
Academic Media Librarianship

"… [a] deliciously tongue-in-cheek, but never patronizing, mockery of the
British taste in visual art. Komar and Melamid make us think about what
art is, without seeming to be lecturing us." – The Times (UK)

"… a delightful light-hearted tease on popular artistic taste… a must watch
for anyone who has even the tiniest interest in art. Don’t miss this quiet
little gem." – Radio Times (UK)

49 minutes / color / 1998 / Order # V2K6
Sale/video: $390
Rental/video: $75

* Please refer to Order #'s on all purchase orders and written requests.
* Free preview for purchase consideration available.
* Purchase price includes Public Performance Rights
* Canadian rights are available for this title

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First Run / Icarus Films
32 Court Street, 21st Floor
Brooklyn, NY 11201

Tel: (718) 488-8900
(800) 876-1710 (for U.S. and Canada only)
Fax: (718) 488-8642

Email: mail@frif.com

Website: http://www.frif.com

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