Re: DVD Info

Mark Richie (
Wed, 23 Aug 2000 14:34:02 -0700 (PDT)

Well, Peter has a great discussion going here. We K-12 types, who are
apparently non-academic are enjoying evesdropping. A couple of
observations: Most customers never create demand for anything. Customers
did'nt go to Edison demanding a light bulb or Ford the auto. We didn't
know what a useful item a cell phone was until it was offered to us as
consumers. I like the Field of Dreams anology as long as the research
is sound. We have 8,200 titles (14,000+ items)and serve 5,500 teachers.
We started our DVD collection this year with about 60 titles. Our
mission is to support curriculum so the vast majority are literary
adaptations and/or historical feature films. We promote in our news
letter and catalog and point out that set top players are not needed.
Many classrooms now have a DVD equiped teacher station where they can
play the DVD into the classroom video projector.
We tried Library Video COmpany for DVD and their selection is very
limited. We used Critics Choice to build the basic collection. On the
other hand we have over 400 videodiscs and at the peak they only went
out about 250 times a year (on a total circ of 49,000). Optical media
is an expensive outreach tool but sometimes it is how your technology
leadership is judged by others. Logic has nothing to do with it.

Cheers - Mark Richie
Burlington County EMTC