At the same time, Milestone (through Image) is selling more DVDs of a title
(in most cases) than we did in VHS.
This is not a value judgement between the two formats (especially since I
prefer 35mm to anything) and I do believe in Darryl's statement that going
exclusively to DVD right now is a class structure issue to contend with in
public libraries. But with DVD players selling for as low as $159.00 (I
almost bought another one yesterday just because they were so cheap but
sanity kicked in), this will become less of an issue, hopefully. Also, the
cost of a DVD is not affecting most people since quite a bit of the unit
sales totals are to video stores where people are renting the titles on DVD
instead of video. DVD has been a very, very big boon to video stores because
the wholesale cost for each unit is decidedly lower and more and more people
are coming to their stores today because DVD is a brand-new toy in many
At the same time, I am hoping two things:
a) Indie distributors will find a way to bring out their "educational" titles
on DVD and find a large enough library/institutional market to make up the
$10,000 additional investment for a new video master and compression.
b) That if they can't, I sincerely hope that titles won't go out of
distribution forever. I would guess that this did happen when 16mm changed to
video and distributors either couldn't afford or have original film
materials, to make a video master.
I hate to say that there will be a shake-up in the next year or two, but
there will be, especially when recordable DVD becomes readily available.
Milestone Film & Video
PO Box 128
Harrington Park, NJ 07640-0128
Phone: (201) 767-3117 or (800) 603-1104
Fax: (201) 767-3035