Possible Video Expo booth

Brian McCaskill (brian@facets.org)
Mon, 14 Feb 2000 13:10:07 -0800 (PST)

Hey Videolibbers,

I wanted to give everyone who's interested an update of what's going on in
connection with the upcoming ALA Convention in Chicago and the possibility
of getting together a group of distributors to split a 20X30 booth. Now is
the time to let me know if you're interested as registration time is upon us
and space is being occupied faster than you can say "Wow, our booth's all
the way in the back where no one can find us."

Right now I have 5 vendors who have expressed interest in sharing a 20X30
booth. I would like to get a maximum of 12 vendors or, at the least, a
minimum of 10 vendors to make the space as cost-effective as possible.

I've checked our figures from last year's convention and the total cost was
approximately $14,000 for a completely furnished 20X30 booth (including
carpeting, piping, company signs, card scanner, electrical outlets, etc.).
The cost of the booth last year was split among 11 vendors. Additional costs
such as shipping of products and/or displays as well as additional outlets
or special equipment rental was handled by the individual distributors who
had requested them. Last year's cost was also supplemented by a $3000 grant,
making the total out-of-pocket cost approximately $11,000. Please keep in
mind, however, that there are no grants this year so the exhibitors would be
responsible for splitting the entire total cost. Now, unless there have been
great increases in the cost from last year (and from the information I've
been sent so far there doesn't seem to be) then the 20X30 booth should be
about the same price for this year's convention.

If anyone out there was pondering getting a single 10X10 booth for their
company please keep in mind that the cost with all the extras is going to be
about $2850. So even if you split a 10X10 booth 2 ways (which is the maximum
amount of distributors you would want to have in that size space) the cost
would be about $1425 each. If, however, 12 vendors split a 20X30 booth the
cost would be about $1,166 each. Now I know that while this is not exactly a
huge savings for the distributors it is still a savings nonetheless, not to
mention the increased traffic that comes with a larger booth that is easier
to find and has the convenience of one location for a majority of video
exhibitors.

Currently I am waiting to hear from Laura Vojtech, who is in charge of
exhibitor relations for this year's convention, in regards to the
approximate cost of a 20X30 booth with all the trimmings for this year's
convention. As I mentioned earlier I'm pretty sure that the cost will be
about the same as last year but I'd like to double-check, just in case. I
will update any pertinent information as soon as I receive it. The problem
with convention registration is that the ALA mails out registration and
space costs first, then you register, and then they mail out the order forms
for all the extras with the additional costs. I just want to know what
everything will cost up front.

Once I get at least 10 people interested I will get more information from
Laura Vojtech and pass it on to the interested vendors. If I do not have 10
vendors interested by the end of this week I will have to review other
options for Facets as time is running out.

If anyone has any questions or would like to discuss this further please
feel free to contact me at your convenience. Thanks.

Sincerely,

Brian McCaskill
Director of Educational Services
Facets Video
1517 W. Fullerton Ave.
Chicago, IL 60614
e-mail: brian@facets.org
phone: 800-331-6197
fax: 773-929-5437

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