Sue DeHut
Linfield College
--On Thu, Jan 13, 2000 11:35 AM -0800 Lyn McCurdy <lmccurdy@wittenberg.edu>
wrote:
> This was a response from a distributor when I asked why they were
> charging colleges and universities $275 and high schools $125 for the
> same product.
>
>> It is common when distributing products for the educational market to
>> offer a reduced price for High Schools and Nonprofit organizations.
>> Although not 100% the case, most often, these institutions do not have
>> comparable funds for educational materials as University and Colleges.
>> In addition, when an institution purchases a video from VENDOR, they are
>> also purchasing public performance rights. We assume one video at a
>> university or college will be seen by many more students and faculty
>> than it would at a high school.
>
> I've always been irked by differential pricing, but then prehaps I don't
> understand
> the rationale. In a small liberal arts college our video acquisition
> budget does not
> compare with that of a large university. It may even be less than some
> high school
> media budgets.
>
> Any comments?
>
>
> Lyn McCurdy
> Director of Audio Visual Services Email : mccurdy@wittenberg.edu
> Wittenberg University Phone : 937-327-7325
> Springfield, OH 45504 FAX : 937-327-6139
>