Interesting pricing

Lyn McCurdy (lmccurdy@wittenberg.edu)
Thu, 13 Jan 2000 11:35:49 -0800 (PST)

This was a response from a distributor when I asked why they were charging
colleges and universities $275 and high schools $125 for the same product.

>It is common when distributing products for the educational market to offer
>a reduced price for High Schools and Nonprofit organizations. Although not
>100% the case, most often, these institutions do not have comparable funds
>for educational materials as University and Colleges. In addition, when an
>institution purchases a video from VENDOR, they are also purchasing public
>performance rights. We assume one video at a university or college will be
>seen by many more students and faculty than it would at a high school.

I've always been irked by differential pricing, but then prehaps I don't
understand
the rationale. In a small liberal arts college our video acquisition
budget does not
compare with that of a large university. It may even be less than some
high school
media budgets.

Any comments?

Lyn McCurdy
Director of Audio Visual Services         Email : mccurdy@wittenberg.edu
Wittenberg University                     Phone : 937-327-7325
Springfield, OH  45504                    FAX   : 937-327-6139