Long Library News
Check here regularly for news about databases, new resources, research strategy tips, etc.
ThomsonOne is our new database providing the full text of company and industry reports written by investment bank analysts. It replaces Reuters Research on Demand which was phased out by Thomson.
Springer E-Books published from 2005-2009 are now available to the University of California community. Book chapters may be downloaded to personal reading devices.
Here are some sample titles in the business collection:
- The Business Plan: How to Win Your Investors’ Confidence
- Business Success in China
- Competence of Top Management Teams and Success of New Technology-Based Firms
- Design of Sustainable Product Life Cycles
- Elements of Multinational Strategy
- Founder Turnover in Venture Capital Backed Start-up Companies
- From Strategy to Execution: Turning Accelerated Global Change into Opportunity
- Global Production: A Handbook for Strategy and Implementation
- Innovation Game: A New Approach to Innovation Management and R&D
- Managing Global Innovation: Uncovering the Secrets of Future Competitiveness
- Teamology: The Construction and Organization of Effective Teams
Thanks to the many donors who in 2008 contributed funds to the Long Library we were able to acquire a large digital archive of historical U.S. company information called Mergent/Moody's Online Manuals. This archive provides the image pages from every manual from 1909 to 2007, almost one hundred years of corporate histories. The exact content of the archive includes:
- Transportation Manual 1909-2007
- Public Utility Manual 1914-2007
- Industrial Manual 1920-2007
- Bank and Finance Manual 1928-2007
- OTC Industrial Manual 1970-2007
- International Manual 1981-2007
- OTC Unlisted Manual 1986-2007
Additional resources in the archive include:
- corporate annual reports
- industry reports
- equity reports
New Books on the Business of Sports
The business of sports agents.
Author: Shropshire, Kenneth L.
Published: Philadelphia : University of Pennsylvania Press, c2008.
Location(s): Bus & Econ GV734.5; .S58 2008
Finance for sport and leisure managers : an introduction.
Author: Wilson, Robert, 1980-
Published: London ; New York : Routledge, 2008.
Location(s): Bus & Econ GV716; .W55 2008
Handbook of sports and lottery markets.
Published: Amsterdam ; Boston : Elsevier/North-Holland, c2008.
Location(s): Bus & Econ GV717; .H36 2008
International cases in the business of sport.
Published: Oxford, UK ; Burlington, MA : Butterworth-Heinemann, 2008.
Location(s): Bus & Econ GV716; .I575 2008
Managing people in sport organizations : a strategic human resource management perspective.
Author: Taylor, Tracy.
Published: Oxford, UK ; Boston : Butterworth-Heinemann, 2008.
Location(s): Bus & Econ GV713; .T39 2008
Out of nowhere : the inside story of how Nike marketed the culture of running.
Author: Hollister, Geoff.
Published: Maidenhead (Eng.) : Meyer & Meyer Sports, 2008.
Location(s): Bus & Econ HD9992.U54; N5545 2008
Author: Fried, Gil, 1965-
Published: Champaign, IL : Human Kinetics, 2008.
Location(s): Bus & Econ GV716; .F75 2008
Sports and entertainment marketing.
Author: Kaser, Ken.
Published: Mason, Ohio : Thomson South-Western, c2008
Location(s): Bus & Econ GV716; .K37 2008
Sports marketing : a strategic perspective.
Author: Shank, Matthew D.
Published: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.
Location(s): Bus & Econ GV716; .S42 2009
Through funding partnerships with the Doe Memoral Library, we are able to offer you two new databases.
Economist Historical Archive Provides the full text of each issue of the /Economist/ from 1843- 2007. The content may be search by keyword, article author, or browsed by year. For content after 2007, please use the Business Source Complete or Factiva databases.
ProQuest Statistical Datasets Provides over 100 public domain and licensed government and business quantitative datasets. Results are displayed in various formats including tables, graphs, charts, and maps which are printable or downloadable.
New Books on Financial Crises
Bailout : what the rescue of Bear Stearns and the credit crisis mean for your investments. HG4521; .W155 2008
Bear trap : the fall of Bear Stearns and the panic of 2008. HB3722; .B36 2008
Chain of blame : how Wall Street caused the mortgage and credit crisis. HG5095; .M86 2008
Credit crises : from tainted loans to a global economic meltdown. HB3722; .F457 2008
The credit crunch : housing bubbles, globalisation and the worldwide economic crisis. HB3722; .T87 2008
Financial crises. HB3722; .F525 2008
Modern financial macroeconomics : panics, crashes, and crises. HB172.5; .K63 2008
The new paradigm for financial markets : the credit crisis of 2008 and what it means. HB3722; .S673 2008
Obama's challenge : America's economic crisis and the power of a transformative presidency. HB3743; .K79 2008
Power and politics after financial crises : rethinking foreign opportunism in emerging markets. HB3722; .P69 2008
The subprime solution : how today's global financial crisis happened, and what to do about it. HG2040.15; .S45 2008
The trillion dollar meltdown : easy money, high rollers, and the great credit crash. HG4910; .M667 2008
Check out our recently updated e-books page for more electronic books in these areas:
- Leadership, Organization, and Innovation
- Resumes, Job Searching, Careers
- Business Ethics and Social Responsibility
- Strategic Planning
- Business Planning
- High Technology/Biotech Industries
The new Digital Data Library page lists the numerical and statistical databases we offer to students and faculty.
New Books on Business & Economics of the Arts and Culture
Arts, Inc. : how greed and neglect have destroyed our cultural rights. NX730 .I93 2008
Arts marketing insights : the dynamics of building and retaining performing arts audiences. PN1590.M27 B47 2007
Beyond price : value in culture, economics, and the arts. NX634 .B49 2008
Creative industries and developing countries : voice, choice and economic growth. NX596.3 .C74 2008
The design entrepreneur : turning graphic design into goods that sell. NC1001 .H44 2008
Entering cultural communities : diversity and change in the nonprofit arts. NX705.5.U6 E58 2008
Entertainment industry economics : a guide for financial analysis. PN1590.F55 V6 2007
Entertainment marketing & communication. GV188.3.U6 S29 2008
Entrepreneurship in the creative industries : an international perspective. NX163 .E58 2007
Marketing culture and the arts. NX634 .C6413 2007
Understanding the arts and creative sector in the United States. NX180.S6 U53 2008