Ebrary Books in Marketing

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3G Marketing on the Internet : Third Generation Internet Marketing Strategies for Online Success (7th Edition)
Author: Sweeney, Susan
Publisher: Maximum Press, 2007.

50 Plus Market : Why the Future Is Age-Neutral when it comes to Marketing and Branding Strategies
Author: Stroud, Dick
Publisher: Kogan Page, Limited, 2005.

Advances in Electronic Marketing
Author: Clarke III, Irvine (Editor)
Publisher: Idea Group Publishing, 2005.

Behavioral Pricing
Author: Maxwell, Sarah(Editor)
Publisher: Emerald Group Publishing Limited, 2005.

Beyond the Brand : Why Engaging the Right Customers Is Essential to Winning in Business
Author: Winsor, John
Publisher: Dearborn Trade, A Kaplan Professional Company, 2004.

Billions : Selling to the New Chinese Consumer
Author: Doctoroff, Tom
Publisher: Palgrave Macmillan, 2005.

Blog Marketing
Author: Wright, Jeremy
Publisher: The McGraw-Hill Companies, 2005.

Boom : Marketing to the Ultimate Power Consumer, the Baby Boomer Woman
Author: Brown, Mary
Publisher: AMACOM, 2006.

Brain Tattoos : Creating Unique Brands That Stick in Your Customers' Minds
Author: Post, Karen
Publisher: AMACOM, 2004.

Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
Author: Mathieson, Rick
Publisher: AMACOM, 2005.

Brandscendence : Three Essential Elements of Enduring Brands
Author: Clark, Kevin A.
Publisher: Dearborn Trade, A Kaplan Professional Company, 2004.

Brands Laid Bare : Using Market Research for Evidence-Based Brand Management
Author: Ford, Kevin
Publisher: John Wiley & Sons, Incorporated, 2005.

Brand Stretch : Why 1 in 2 Extensions Fail and How to Beat the Odds : a Brandgym Workout
Author: Taylor, David
Publisher: John Wiley & Sons, Incorporated, 2004.

Building a Brand
Author: Emerald Insight Staff(CB)
Publisher: Emerald Group Publishing Limited, 2004.

Business of Brands
Author: Miller, Jon
Publisher: John Wiley & Sons, Incorporated, 2005.

Business to Business Market Research
Author: McNeil, Ruth
Publisher: Kogan Page, Limited, 2005.

Complete Guide to Direct Marketing
Author: Meisner, Chet
Publisher: Dearborn Trade, A Kaplan Professional Company, 2006.

Consumer Insight
Author: Stone, Merlin
Publisher: Kogan Page, Limited, 2004.

Contemporary Research in E-Marketing, Volume 1
Author: Krishnamurthy, Sandeep(Editor)
Publisher: Idea Group Publishing, 2004.

Contemporary Research in E-Marketing, Volume 2
Author: Krishnamurthy, Sandeep (Editor)
Publisher: Idea Group Publishing, 2005.

Corporate Reputation, the Brand and the Bottom Line : Powerful, Proven Communications Strategies for Maximizing Value
Author: Haywood, Roger
Publisher: Kogan Page, Limited, 2005.

Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management
Author: Berry, Michael J. A.
Publisher: John Wiley & Sons, Incorporated, 2004.

Demographic Change and the Fashion Market
Author: Jones, Richard(Editor)
Publisher: Emerald Group Publishing Limited, 2005.

Doing Business in a Digital World
Author: Hausman, Angela(Editor)
Publisher: Emerald Group Publishing Limited, 2005.

Don't Think Pink : What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Author: Learned, Andrea
Publisher: AMACOM, 2004.

Effective Use of Market Research : How to Drive and Focus Better Business Decisions (4th Edition)
Author: Birn, Robin
Publisher: Kogan Page, Limited, 2004.

Ethics and International Marketing : Research Background and Challenges
Author: Carrigan, Marylyn(Editor)
Publisher: Emerald Group Publishing Limited, 2005.

Ethics in Marketing : Sea Change on Potemkin Village
Author: Dennis, Charles(Editor)
Publisher: Emerald Group Publishing Limited, 2005.

Event Marketing : Beyond Logistics and Planning
Author: Saget, Allison
Publisher: Dearborn Trade, A Kaplan Professional Company, 2006.

Focus on markets and marketing
Author: Coate, Patricia(Editor)
Publisher: Emerald Group Publishing Limited, 2007.

Food Marketing to Children and Youth : Threat or Opportunity?
Author: Committee on Food Marketing and the Diets of Children and Youth(CB)
Publisher: National Academies Press, 2006.

From Catalogs to the Web: The Evolution of Airgun Products, Inc.
Author: Shearn, M.K.
Publisher: Idea Group Inc., 2005.

From Idea to Profit
Author: Jolly, Adam(Editor)
Publisher: Kogan Page, Limited, 2005.

Guerrilla Marketing Research : Marketing Research Techniques that Can Help Any Business Make More Money
Author: Kaden, Robert J
Publisher: Kogan Page, Limited, 2006.

Gurus on Marketing
Author: Kermally, Sultan
Publisher: Thorogood, 2004.

High Performance Marketing : Bringing Method to the Madness of Marketing
Author: Eechambadi, Naras
Publisher: Dearborn Trade, A Kaplan Professional Company, 2005.

International e-marketing
Author: Singh, Nitish(Editor)
Publisher: Emerald Group Publishing Limited, 2005.

Introduction to Market and Social Research
Author: Hague, Paul
Publisher: Kogan Page, Limited, 2006.

Issues and Advances in International Marketing Research
Author: Sinkovics, Rudolf R.
Publisher: Emerald Group Publishing Limited, 2006.

Jack Trout on Strategy
Author: Trout, Jack
Publisher: The McGraw-Hill Companies, Date: 2004.

Key Account Management : A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Author: Cheverton, Peter
Publisher: Kogan Page, Limited, 2004.

Key Marketing Skills : Strategies, Tools & Techniques for Marketing Success
Author: Cheverton, Peter
Publisher: Kogan Page, Limited, 2004.

Knowledge-based Marketing: The Twenty-First Century Competitive Edge
Author: Chaston, I.(CB)
Publisher: Sage Publications Ltd, 2004.

Let Them Eat Cake : Marketing Luxury to the Masses - As Well As the Classes
Author: Danziger, Pamela
Publisher: Dearborn Trade, A Kaplan Professional Company, 2005.

Manager's Guide to Distribution Channels
Author: Gorchels, Linda
Publisher: The McGraw-Hill Companies, 2004.

Marketing and Selling Professional Services : Practical Approaches to Practice Development
Author: Forsyth, Patrick(TR)
Publisher: Kogan Page, Limited, 2004.

Marketing in the 21st Century
Author: Emerald Insight Staff(CB)
Publisher: Emerald Group Publishing Limited, 2004.

Marketing Revolution : The Radical New Approach to Transforming the Business, the Brand and the Bottom Line
Author: Tapp, Alan
Publisher: Kogan Page, Limited, 2005.

Marketing to Hispanics : A Strategic Approach to Assessing and Planning Your Initiative
Author: Soto, Terry
Publisher: Dearborn Trade, A Kaplan Professional Company, 2005.

Marketing to the Campus Crowd : Everything You Need to Know to Capture the $200 Billion College Market
Author: Morrison, David A.
Publisher: Dearborn Trade, A Kaplan Professional Company, 2004.

Marketing to Women : How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment (2nd Edition)
Author: Barletta, Martha
Publisher: Dearborn Trade, A Kaplan Professional Company, 2006.

Marketing Without Advertising : Inspire Customers to Rave About Your Business & Create Lasting Success (5th Edition)
Author: Phillips, Michael
Publisher: Nolo, 2005.

Market Intelligence : How and Why Organizations Use Market Research
Author: Callingham, Martin
Publisher: Kogan Page, Limited, 2004.

Market Research in Practice : A Guide to the Basics
Author: Hague, Paul N.
Publisher: Kogan Page, Limited, 2004.

Markets and Marketing
Author: Emerald Insight Staff(CB)
Publisher: Emerald Group Publishing Limited, 2005.

Maximum Marketing, Minimum Dollars : The Top 50 Ways to Grow Your Small Business
Author: Gordon, Kim T.
Publisher: Dearborn Trade, A Kaplan Professional Company, 2006.

Naked Marketing : The Bare Essentials
Author: Grede, Robert
Publisher: Marquette University Press, 2005.

New Perspectives on Retailing and Store Patronage Behavior : A Study of the Interface Between Retailers and Consumers
Author: Hansen, Torben
Publisher: Kluwer Academic Publishers, 2004.

Niche Envy : Marketing Discrimination in the Digital Age
Author: Turow, Joseph
Publisher: MIT Press, 2006.

Nonprofit Internet Strategies : Best Practices for Marketing, Communications, and Fundraising Success
Author: Hart, Ted
Publisher: John Wiley & Sons, Incorporated, 2005.

Office Depot's E-Commerce Evolution
Author: Lee, I.
Publisher: Idea Group Inc., 2005.

One-Day Marketing Plan
Author: Hiebing, Roman G.
Publisher: The McGraw-Hill Companies, 2004.

Pocketbook Power : How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women
Author: Kanner, Bernice
Publisher: The McGraw-Hill Companies, 2004.

Profitbrand : How to Increase the Profitability, Accountability and Sustainability of Brands
Author: Wreden, Nick
Publisher: Kogan Page, Limited, 2005.

Profits Before People? : Ethical Standards and the Marketing of Prescription Drugs
Author: Weber, Leonard J.
Publisher: Indiana University Press, 2006.

Reflections on Business-to-Business Marketing in the Twenty-First Century
Author: Zolkiewski, Judy
Publisher: Emerald Group Publishing Limited, 2006.

Sell the Brand First : How to Sell Your Brand and Create Lasting Customer Loyalty
Author: Stiff, Dan
Publisher: The McGraw-Hill Companies, 2006.

Shopping : Why We Love It and How Retailers Can Create the Ultimate Customer Experience
Author: Danziger, Pamela N.
Publisher: Dearborn Trade, A Kaplan Professional Company, 2006.

Smart Alliance : How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
Author: Taylor, J. Gary
Publisher: Yale University Press, 2004.

Snapshot Survey : Quick, Affordable Marketing Research for Every Organization
Author: Corder, Lloyd
Publisher: Dearborn Trade, A Kaplan Professional Company, 2006.

Spark : Be More Innovative Through Co-creation
Author: Winsor, John
Publisher: Dearborn Trade, A Kaplan Professional Company, 2006.

Strategic Pricing
Author: Maxwell, Sarah(Editor)
Publisher: Emerald Group Publishing Limited, 2006.

Strategic Relevance of the Marketing-Sales Interface
Author: Matthyssens, Paul(Editor)
Publisher: Emerald Group Publishing Limited, 2006.

Strategies That Win Sales : Best Practices of the World's Leading Organizations
Author: Marone, Mark
Publisher: Dearborn Trade, A Kaplan Professional Company, 2005.

Successful Marketing Strategies for High-Tech Firms (Third Edition)
Author: Viardot, Eric
Publisher: Artech House, Incorporated, 2004.

The State of Research in Marketing
Author: Lee, Nick(Editor)
Publisher: Emerald Group Publishing Limited, 2005.

Trillion-dollar Moms : Marketing to a New Generation of Mothers
Author: Bailey, Maria T.
Publisher: Dearborn Trade, A Kaplan Professional Company, 2005.

Understanding Brands
Author: Cheverton, Peter
Publisher: Kogan Page, Limited, 2006.

Web Advertising. New forms of communication on the Internet.
Author: Janoschka, Anja
Publisher: John Benjamins Publishing Company, 2004.

What No One Ever Tells You about Marketing Your Own Business : Real-Life Advice from 101 Successful Entrepreneurs
Author: Norman, Jan
Publisher: Dearborn Trade, A Kaplan Professional Company, 2004.

Wordcraft : The Art of Turning Little Words into Big Business
Author: Frankel, Alex
Publisher: Crown Publishing Group, Incorporated, 2004.

Word of Mouth Marketing : How Smart Companies Get People Talking
Author: Sernovitz, Andy
Publisher: Dearborn Trade, A Kaplan Professional Company, 2006.

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