Market Research Reports |
Mintel Reports
Detailed market research reports on products and consumers (predominantly UK and US markets — sporadic coverage of markets in some other countries).
MarketResearch Academic
Detailed reports on US consumer markets in healthcare, financial services, technology, medical equipment, food and beverages.
Faulkners Advisory for IT
High-tech and communications market reports — good source for new and emerging technologies and product specific reports.
Business Source Complete
Search by subject and then select market research reports from results.
Globus National Trade Data Bank (NTDB)
Non-US markets. Select International Market Insight reports and Industry Sector Analysis under Market and Country Research.
OneSource (Haas students only)
Select News & Reports tab and search for Market Research reports, or select Industry tab, follow industry link to Market Research reports — reports from Datamonitor, Stat-USA, Freedonia Focus and other sources.
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Market News |
Factiva
Business and trade news, international coverage. Good for specific products and companies.
Business and Industry
Industry trade journals and newsletters. Good source for specific products, market share, and more.
Business Monitor Online
Quarterly forecasts for major industries by country.
ISI Emerging Markets
News from the business press of emerging market countries.
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Consumer Research Demographics |
American Community Survey
Ongoing census of demographics of US cities, counties and states.
The American marketplace : demographics and spending patterns
HA214.A6 Express Reference
Also in Lexis-Nexis Academic.
Bureau of Labor Statistics
CPI, PPI, employment, inflation calculator, and much more.
- Consumer Expenditure Survey
Consumer spending by region, race, income, education, and occupation on various items such as apparel, food, fuel, furnishings, healthcare, entertainment, transport, insurance.
- Wages by Area and Occupation
Community Sourcebook of Zip Code Demographics
Income, spending potential, spending on various major categories by zip code.
HA203 .S66 Reference
Global Market Information Database (GMID)
Demographics, consumer lifestyles by country.
Lexis-Nexis Statistical
Statistics and reports from trade associations, government, non-government and research organizations — examples include ice cream markets or sporting goods or fashion and footwear, etc.
Lifestyle Market Analyst
US demographics of metropolitan area — includes lifestyle attributes such as hobbies, activities.
HF5415.33.U6 L54 Reference
US Statistical Abstract
Detailed statistics of all aspects of the US economy on national level, some on state.
Search library catalog for title keyword "Who's Buying" for publications on specific market demographics and for subject "consumer behavior statistics" or subject "consumers statistics" for more on buyers of products and services.
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Country Research |
Business Monitor Online
Political Risk and Business Climate for 55 countries.
Economist Intelligence Unit (EIU)
- Country Commerce has guides to specific commercial laws, regulations and operating conditions as well as how to do business in 51 countries.
- EIU Country Reports provide history, future forecasts and reports on the current political scene, economic policy, domestic economy, sector trends, and foreign trade and payments for 200 countries.
Globus National Trade Data Bank (NTDB)
Country Commercial Guides for most countries.
Global Market Information Database (GMID)
Country reports and economic conditions.
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Advertising |
Adweek — in Factiva and Lexis-Nexis (with one-week delay)
Marketing strategies and activities of the major advertising agencies, agency profiles, case histories, client profiles, and news.
HF5801.M132 — current issues in Periodicals section of library, older ones in stacks
Advertising Age — in Factiva and Lexis-Nexis (with one-week delay)
Market share and corporate strategies. Special issues include an annual ranking of the top 100 corporations according to ad expenditures.
HF5801.A27 — current issues in Periodicals section of library, older ones in stacks
Brandweek — in Factiva and Lexis-Nexis (with one-week delay)
Weekly review of the advertising and marketing industries specializing in large brands. Special reports on marketing aspects several times a year.
HF5801.A43 — current issues in Periodicals section of library, older ones in stacks
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