Guides to Business Subjects

No. 10 Marketing Research

This is one of a series of subject guides produced by the Thomas J. Long Business Library at the University of California, Berkeley.

The following is a guide to selected marketing information sources. Unless otherwise noted, items are located in the Thomas J. Long Business Library. Databases are accessible from the List of Databases A-Z.

Last updated 12/2013.

Market Research/Analysis BCC Research
Worldwide science and technology related industry market research and forecasts.

Reports, articles and statistics on everything related to e-commerce world.

Euromonitor Passport GMID
Worldwide consumer products statistics, forecasts, consumer lifestyles, demographics, trends, economics and other factors that affect product purchase.

Frost & Sullivan
Worldwide science and technology market analysis, technical insights and industry reports. Aerospace & Defense; Automotive & Transportation; Chemicals, Materials & Food; Electronics & Security; Energy & Power Systems; Environment & Building Technologies; Healthcare; Industrial Automation & Process Control; Information & Communication Technologies; and Measurement & Instrumentation.

Worldwide. Information Technology reportsDetailed analysis of new products, services, markets and major vendors.

Mintel Reports
Detailed market research reports on products and consumers (predominantly UK and US markets — sporadic coverage of markets in some other countries).

MarketResearch Academic
Detailed reports on US consumer markets in healthcare, financial services, technology, medical equipment, food and beverages.

Statistics ProQuest Statistical Insight
Statistics and reports from trade associations, government, non-government and research organizations — examples include ice cream markets or sporting goods or fashion and footwear, etc.

US Statistical Abstract
No longer published by the US Census, however links to statistics gathering agencies and older versions available here.

ProQuest statistical abstract of the United States.
Detailed statistics of all aspects of the US economy on national level, some on state.
HA203 .A3 Reference

Market News

Business Monitor Online
Quarterly forecasts for major industries by country.

Business and trade news, international coverage. Good for finding coverage of specific products and companies.

Consumer Research Demographics American Community Survey
Ongoing census of demographics of US cities, counties and states.

The American marketplace : demographics and spending patterns
Tracks education, health, income, labor force, living arrangements, population, spending, wealth.

Bureau of Labor Statistics
CPI, PPI, employment, inflation calculator, and much more.

Americans and their homes : demographics of homeownership
HD7287.82.U6 R87 2011 Reference

American buyers : demographics of shopping
HC110.C6 A54 2010 Reference

US demographic, psychographic, consumer spending on specific products, business, and marketing data from national to census block level.

Search library catalog for title keyword "Who's Buying" for publications on specific market demographics and for subject "consumer behavior statistics" or subject "consumers statistics" for more on buyers of products and services.

Country Research Business Monitor Online
Political Risk and Business Climate for 55 countries.

Economist Intelligence Unit (EIU)

  • Country Commerce has guides to specific commercial laws, regulations and operating conditions as well as how to do business in 51 countries.
  • EIU Country Reports provide history, future forecasts and reports on the current political scene, economic policy, domestic economy, sector trends, and foreign trade and payments for 200 countries.
Advertising Adweek
Marketing strategies and activities of the major advertising agencies, agency profiles, case histories, client profiles, and news. Includes advertising and marketing activities of large brands.
HF5801.M132 — current issues in Periodicals section of library, older ones in stacks

Advertising Age
Market share and corporate strategies. Special issues include an annual ranking of the top 100 corporations according to ad expenditures.
HF5801.A27 — current issues in Periodicals section of library, older ones in stacks

Market Share Market Share Reporter
Products and companies with the top market share in various ad hoc categories.

The following databases have market shares as reported in various trade association and business magazines: