Guides to Business Subjects
No. 10 Marketing Research
This is one of a series of subject guides produced by the Thomas J. Long Business Library at the University of California, Berkeley.
The following is a guide to selected marketing information sources. Unless otherwise noted, items are located in the Thomas J. Long Business Library. Databases are accessible from the List of Databases A-Z.
Last updated 12/2013.
Worldwide science and technology related industry market research and forecasts.
Euromonitor Passport GMID
Frost & Sullivan
ProQuest Statistical Insight
Statistics and reports from trade associations, government, non-government and research organizations — examples include ice cream markets or sporting goods or fashion and footwear, etc.
US Statistical Abstract
ProQuest statistical abstract of the United States.
Detailed statistics of all aspects of the US economy on national level, some on state.
HA203 .A3 Reference
Business and Industry
Industry trade journals and newsletters. Good source for specific products, market share, and more. Select Advanced Search option to search by Concept Terms or Marketing Terms such as Market Size, Energy Use, Brands, Advertising Costs, etc.
Business Monitor Online
ISI Emerging Markets
|Consumer Research Demographics||
American Community Survey
Ongoing census of demographics of US cities, counties and states.
The American marketplace : demographics and spending patterns
Bureau of Labor Statistics
Americans and their homes : demographics of homeownership
American buyers : demographics of shopping
Search library catalog for title keyword "Who's Buying" for publications on specific market demographics and for subject "consumer behavior statistics" or subject "consumers statistics" for more on buyers of products and services.
Business Monitor Online
Political Risk and Business Climate for 55 countries.
Marketing strategies and activities of the major advertising agencies, agency profiles, case histories, client profiles, and news. Includes advertising and marketing activities of large brands.
HF5801.M132 — current issues in Periodicals section of library, older ones in stacks
Market Share Reporter
Products and companies with the top market share in various ad hoc categories.
The following databases have market shares as reported in various trade association and business magazines: