Reference in the New Millennium - A Brief Report on the VRD 1999 Annual
Digital Reference Conference, Harvard Graduate School of Education,
October 14-15, 1999
How is digital reference moving beyond the simple e-mail link or form?
Does the adoption of other technologies for the delivery of reference make
sense given our circumstances at UCB? These are the questions we took with
us to the VRD conference last October on behalf of the Public Services Council.
The combination of theoretical discussion and demos of fledgling services
certainly gave us a better sense of new directions and possibilities, although
from among these which alternate paths to take (if any) and how to effectively
bring new tools into play locally remain open questions.
R. David Lankes, Director of the ERIC Clearinghouse on IT, delivered the
keynote address, followed by presentations from Joseph Janes, LIS faculty at
the U of Washington and Steve Coffman, Director of FYI, LA Public Library.
In laying out the future of digital reference, common threads tying together
each of the talks were an emphasis on the role collaboration between
institutions would play, the heterogeneity of technical tools and economic
models to be employed in its implementation, as well as the usual anxious
subtext on the necessity for innovation within libraries.
Janes, the founder of The Internet Public Library, argued in particular for
the collaborative leveraging of resources unique information, expert
personnel and adaptive uses of technology that others in the information
delivery game may be weak in or lacking. He cited ILL, OCLC and email
discussion lists as examples of the larger library community's penchant for
getting things done cooperatively.
Coffman focused more narrowly on the call center model for networked reference.
He argued that the efficient distribution of web-based and phone reference
queries outward from a central hub via the network to those best qualified
and available to respond would achieve both better service and lowered costs.
Again, collaboration would be the key, although such services could also be
supported through barter and subscription. Coffman is currently helping
oversee the development of just such a reference delivery system for LAPL
using Webline software.
There were three breakout sessions, of which we chose to attend the one
entitled "Building Digital Reference Services and Networks." Diane Kresh,
Director for Public Service Collections, Library of Congress, began by
giving a presentation on LC's Collaborative Digital Reference Service
initiative. The goal of this program is to create a digital reference
service consisting of an international collaborative network of national,
academic, public, and special libraries. As of October 14 the following
institutions had expressed an interest in joining this service: Library
of Congress, Cornell University, National Agricultural Library, National
Library of Canada, National Library of Australia, University of Texas and
University of Washington. The goal is to have the first phase of the pilot
project ready by February 1, 2000.
The rest of the day's program was devoted to spotlighting technology
through
demonstrations of current real time digital reference services and other
pieces of software that have been developed or adapted for this purpose.
Susan McGlamery and Steve Coffman spoke in more detail about the LAPL
initiative that features Webline: obtaining the server, scalability issues,
the cost of participation for other institutions through agent licenses.
There was no live demonstration of the software.
Among the rest of the presentations, demonstrations from Temple University
Libraries, the University of Calgary Library and the Remedy Corporation
stood out. Temple has integrated real-time interaction with traditional
reference services through a pilot project called TalkBack. The service
features a simple web based form on the front end that works in tandem
with chat/pager technology. Programming and scripting are not necessary,
and the software costs are negligible, although functionality is limited.
Temple is currently working with TalkBack's developer to produce a more
sophisticated version of the software for Linux called TalkNow that will
feature file and application sharing, as well as video and audio. For more
information please refer to
http://www.library.temple.edu/ref/ask_us.htm.
The University of Calgary Library demonstrated its Wizard Online Electronic
Reference (not currently available), another pilot project of real-time
electronic reference service which uses a commercial helpdesk software from
Net Effect (
http://www.neteffect.com/), recently purchased by AskJeeves.
The Net Effect software is similar in its features to Webline, allowing for
co-browsing, the ability to "push" information to a patron's browser and the
archiving of reference interactions.
The Remedy Corporation, which is working with the Virtual Reference Desk
Project, demo'd the software that will allow the VRD to consolidate access
to disparate AskA reference services into a single front end. The software
allows for the "triage" of questions before distribution, as well as the
archiving of all interactions. Participation is free for any institution
wishing to establish an AskA service.
Oliver Heyer
Teaching Library
Nensi Brailo
Reference and Information Services